B2B Marketing Blog

Virtual or in-person, we are optimistic about what 2022 holds for us in terms of conferences throughout the world. Brands such as Digiday+, Admonsters, AvertisingWeek are already facilitating registration to some of their events - so without further ado, here is the full list of the most important 2022 events designed for digital publishers:

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In order to make performance evaluation easier, on May 28, 2020, Google launched Core Web Vitals, a set of three user-centric metrics called LCP (or Largest Contentful Paint), FID(or First Input Delay), and CLS (or Cumulative Layout Shift). 

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If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d focus on in 2022:

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Link building is an ever-evolving process. Over the past years, it's been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. 

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In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you've already managed to put it into action and you're eager to learn another link-building strategy - this time slightly more challenging.

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Let's get this out of the way from the very beginning. 

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I'll keep it brief, took the liberty of mapping out all core publisher events happening throughout  2021, both online and offline, plus all the essential information you'll need in order to make the most out of them - you're welcome and stay safe!

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