B2B Marketing Blog

Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth - building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging their influence to grow the company page is way more feasible.

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Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. 

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Building a strong online presence is a complex process. There are so many different elements that need to fit in together to help you build the right picture and attract the right audience. That includes mastering both on-page and off-page SEO. And one of the most important on-page SEO elements is your meta description.

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Google released their yearly “search on” video. And it’s awesome.

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You may think that coming up with a mission statement is a waste of time, that it’s BS, or fluff. I think it isn’t. In fact, it is critical for your startup as it helps you deeply figure out what you’re truly about, and fine tune your company’s compass. It’ll help you define and understand your holistic goals, sets your company apart from the competition, and assists in focusing your activities toward fulfilling your vision.

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Your business may have the best product or service in the world however, if nobody knows about it, nobody will use it. Strategy that companies normally take when approaching this problem is called pr outreach. As part of it, they find journalists and bloggers that are willing to write about services like theirs, reach out to them to let them know about theit service and hope that certain percentage of these people are going to either mention them or link back to their content. Normally, this..

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I am sure as an excel user you probably use the same basic calculation functions. Are you doing the same with your Marketing Automation platform? 

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Last week HubSpot launched a new Account Based Marketing (ABM) solution, it’s a natural step that ties down all aspects of inbound sales. This should be used in addition to the sales pipeline to help organize and better manage communication with key accounts. 

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