B2B Marketing Blog

 

It's the second year in a row that we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape over the last year.

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Congratulations to our client PowerInbox for hitting the Inc. 500 list of fastest growing companies

Inc. Magazine has named our client PowerInbox as the 30th fastest-growing private company in America on its 37th annual Inc. 5000 list.

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Marketing any product is a challenge. Non-marketers tend to have a fantasy that creating a terrific product and bringing it to market is enough. Sadly, the “if you build it they will come” approach rarely proves a valid strategy. Nor does any variation of this approach that essentially relies on word of mouth. It’s a romantic notion but at the end of the day, relying on chance (or an influencer for that matter) would be irresponsible and non-scalable.

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Over the past few months I’ve been working with Ronen Menipaz to produce a podcast. This was a natural step for us following philosophical conversations about the meaning of success, peak performance and the daily struggles that entrepreneurs around us face (as well as us).

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I really believe that startup founders can and should write to their own blog, I’m positive that they have lots of valuable insights to share with the community - the problem is that many times, I see startup founders hit by sudden inspiration, setting off to write a blog post that ends up being 250 words of lost non-optimized potential because they don’t consider search engine optimization and don’t know how to optimize blog posts for SEO. The good news? This can be cured with a few blog..

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You’re hovering over the ‘Enter’ button after filling out your email address for a SaaS free trial. “You know they’re probably gonna blast you with emails,” says Mindy Kaling’s Inside Out voice in the back of your mind. For the past two months, I’ve managed to get Mindy out of my head by signing up to 100+ B2B SaaS free plans and trials. But why?

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As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The challenge of writing fresh, informative and educational content for such narrow audiences like business owners or managers, is rivaled only by the challenge of promoting that content via social..

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Just last week, HubSpot published their annual State of Inbound global report. As a researcher at heart myself, I spent a fair amount of time gushing over the stats and content over the past few days; trying to make sense of where Marketing and Sales stand and their developing trends.

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