If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.
This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..Read More
Despite the fact that the EU General Data Protection Regulation (GDPR) is due to come into effect on May 25, 2018, there is still uncertainty about how businesses handle and protect sensitive data.Read More
In 2017, we thrive on information. Indeed, we are living in the information age. This has inevitably led to the emergence of new approaches to advertising – in particular, content marketing. This exciting and effective form of inbound marketing shows no sign of slowing, however, some find it difficult to discern its impact. 32% of B2B marketers say they have a documented content marketing strategy, but 55% say they are unclear on what content marketing success or effectiveness looks like (..Read More
I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.
By the inherent online SaaS nature, SaaS marketers are “forced” to hack their way to growth online. So, what do most SaaS CMOs do? They..Read More
Following our release of the 2017 State of Marketing Automation report, we were approached by The Telegraph and invited to take part in their digital transformation campaign alongside titans such as VISA, IBM and EMC. Humbled and honored we accepted the invite, jumped on a plane to royal London and gave them our 2 cents on how to create the perfect B2B campaign.Read More
Demos are really one of my favorite parts of the sales process. Something about them reminds me of staying home sick from school and watching reruns of old The Price is Right episodes. Suddenly, I’m walking out in a sparkly dress showing off a prized car with all of its top-of-the-line features and gadgets. The audience (perhaps by command of the applaud box), ooh’s and ah’s over the car, as they all envision themselves driving it down an empty highway into the sunset.Read More
In an age where all the information of the world fits in the palm of everyone’s hands (even baby hands, can you imagine that), people are more inclined to start their own business, than ever before. Everything they need to know about running a start-up is at their disposal, a lot of which is free to consume and only a few clicks away.Read More
You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware of who exactly your competition is. An investor under the impression that you don’t understand who your competition is, or worse – aware of a competitor that you’re not aware of, won’t take you seriously.Read More