B2B Marketing Blog

Last week HubSpot launched a new Account Based Marketing (ABM) solution, it’s a natural step that ties down all aspects of inbound sales. This should be used in addition to the sales pipeline to help organize and better manage communication with key accounts. 

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No, it’s not stocking up on toilet paper, masks, or alcogel. It’s not even to get ready for the worst situation possible. It’s not buying zoom stocks or BioMed stocks. It’s not about our relationship with China and not about public safety. It’s about us and how we communicate. Applying this one lesson will make everything we do easier. We can improve the way we communicate, we can influence better and easier,  we can create new relationships faster and in a more meaningful way. 

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If there’s one thing we at Bold Digital Architects understand very well, it’s that talent isn’t hindered by borders. In this day and age, where the entire world is at your fingertips and most of what we do happens online anyway, it would be a shameful waste of opportunity to look for skilled team members in a radius smaller than 6,371 km.

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2019 was the year Google made two serious updates to its search engine: adding playable episodes in search results alongside the usual sites, images, and news, and implementing BERT that will affect about 10% of search queries with its focus on a better understanding of natural language/conversational queries. 

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E-A-T rating is one significant aspect of Google’s continuing attempts to “make” businesses, brands, and content creators of all kinds create useful content by focusing on quality. Because quality can be subjective, the search engine company uses Quality Rater Guidelines to make the content better for actual human users, instead of search engines (those guidelines are super underrated if you ask me - I’m willing to guess most people don’t know they’re public domain). 

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In my years as a content manager here at Bold, I've overseen the creation of hundreds of blogs, written by dozens of different writers. As I come from a journalistic background, it took me time to realize search engines need to be considered. 

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If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content. Here’s your chance to rectify that oversight. 

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Inbound 2019 was incredible. It’s was a chance to take a 3 day break, learn, develop and get inspired by and from like-minded people. So much was going on. Elizabeth Gilbert was there, talking about the importance of relaxing, setting priorities, setting boundaries and having a visceral knowledge that “it’s all going to be alright”. Alex Ohanian, co-founder of Reddit spoke of the importance of gender equality, the struggles of combining motherhood and career and his vision of implementing..

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