Introduction to Inbound Link Building
Building inbound links, aka backlinks, represents the process through which another website links to your website or blog. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound links to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and reasonable anchor texts (the text that is being hyperlinked).
Any company, striving to generate relevant inbound traffic should spend time link building. This post will walk you through 10 pro ways to tackle this.
1. Write for people, not search engines
Successful Inbound Marketing is about educating and providing value to your prospective target audience. Make sure your content strategy doesn't revolve around trying to rank on SERPS with no regard to your readers. Publish remarkable content that people will want to share and link to.
2. Give to receive
The message behind this method is literally giving to receive back. As in, giving outbound links on your website or blog to others, preferably popular and authoritative websites, in order to get noticed by them and, accordingly, get an inbound link back from them (shoutout to Moz, cough...). Now is the time to mention that websites with a higher authority than yours will have less of an incentive to link back to your content. That's where the quality of your content steps into place. Be valuable and the web will acknowledge it. You can find out which websites are already linking to your blog using the Ahrefs tool.
3. Guest blogging
Cooperate with other blogs and write guest posts. Seek blogs where your buyer personas "hang out" and always keep context in mind. Websites such as MyBlogGuest are a great way to find websites who are actively seeking for guest bloggers.
4. Case studies
Write case studies about other businesses, your clients, or volunteer to have a case study conducted on you. This is a helpful strategy towards gaining inbound links in an easy and legit manner. If you make others look good in your blog, a clickbait is promised to come from their websites (this probably goes without saying, yet when publishing a case study about one of your clients, make sure they approve of it first and don't mess up your most important relationships in the sake of link building).
5. Contribue to discussions
Participate in discussions in forums, Facebook groups and Q&A sites such as Quora. This is both an opportunity to show expertise to your buyer personas, as well as to trigger their curiousity and encourage them to visit your blog and learn more on the subject at hand. Note that with respect to SEO, placing a link on some websites (Quora for example) will not count as a point in your website's favor and will not help your placement in SERPS. While such links (called no follow) might seem useless from an SEO perspective, their value in generating contextual and relevant inbound links is golden.
6. Visual content
Quality visual content such as infographics or charts tends to get a credit back as an inbound link. Their usage is increasing daily, and not everyone can or wants to get in the fuzz of making them. So consider this a small hack to getting linked back to (the above visual defenitely got us to link back to Seopressor - case in point).
7. Slideshows and presentations
Lots of people hate to make presentations themselves and just wish for someone else to have already made a slideshow they could use for their own needs in their blogs or on their websites. Take advantage of this loophole and put together relevant slideshows and presentations, so that others will be able to easily backlink to you.
8. Newsjacks and press releases
Say a new company is launching a product or a new business and wants to make a bold statement about themselves. Catch the rope and write about it, then try to showcase it and hook on to newswires that would be willing to share it, with backlinks of course.
9. Ask for help
No need to go around begging others to backlink to you. Just make sure you have relevant content that you are confident is good enough and look around for websites that would want to share it. Ask around to see if they'd like to collaborate. This is both for getting you more inbound links, and is also great for getting feedback.
10. Learn from others
If you feel like your blog is lacking what it needs to be more shareable and get higher SEO rankings, a good idea would be to search around the net, take a look at websites you look up to and see who they are being backlinked by and what type of content is generating those links. Then return to your website, apply what you've learned and see if it works for you as well.
Summing things up...
The inbound link building tower is steep. Applying the above 10 tips should help you climb it faster. Sparing you the rest of the literary description, just remember that inbound links are essential in getting relevant traffic and attention to your blog and helping you in gaining noticed. Don't hesitate to use them to their absolute, maximum extent, because you're going to benefit from them, once you learn how to use them to your advantage.
If you found this useful, and you're curious to learn more and find out how to create a long lasting Inbound Marketing strategy, we invite you to download our How-To guide for creating an Inbound Marketing strategy