5 Fucking Awesome Examples of Brands Swearing in their Marketing

By Noa Eshed
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Introduction 

Following one of the best talks on Inbound 2016, where Doug Kessler addressed the crowd and gave a fascinating walkthrough of how swearing in marketing can be a good idea, I was inspired to write the following post. Hope you enjoy it!

In a personalized world, your marketing should not only attract the personas you'd like to turn into customers, it should also filter those who are not your target prospects. Swearing in your marketing is intimidating. You don't want to come across as distasteful or just off, and you don't want to have to defend yourself. Yet, there are benefits to using swear words:

  • Grab attention - we can't NOT process swear words
  • Signal confidence
  • Resonate with your target audience
  • Increase the authenticity of your message
  • Make people laugh

Here are examples of 5 brands who are rocking it. 

1. Burger King

FUCKING BURGER KING AD

There's not way they could fit the letters "BURGER" behind this small burger image. Yes, they wanted you to read "fucking great". And you know what? it is.  

2. Metamucil 

Metamucil Shit Ad

This ad speaks for itself - If this isn't a legit example of using swearing in marketing, I don't know what is. 

3. Sofa King

sofa king low ad

Sofa king prove that they indeed rule, with this catchphrase "Our prices are sofa king low".

Try and read it any other way, I dare you. 

4. Air Asia

phuket I'll go

Yeah, fuck it. Let's go to Puket. 

5. Fcuk

free-vector-cool-as-fcuk_038069_cool-as-fcuk.png

Taking things to a whole other level, this entire brand is rocking it with a little twist of letters and one clear meaning.  

Final note

Swearing is not always a good idea. When considering it, ask yourself if it truly works or is just a distraction or a strange attempt to sound cool. Don't be afriad to experiment.

"creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun" Mary Lou Cook. 

If you found this useful, and you're curious to learn more and find out how to step up your marketing I invite you to download our How-To guide for creating an Inbound Marketing strategy.

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About Noa Eshed

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Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

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