B2B Marketing Blog

Alon Even

Over 14 years of senior leadership experience in hyper-growth B2B tech startups. An entrepreneur at heart and founder of two companies. Track record includes taking tech companies from zero sales traction to successful exit, and from anonymity to white-hot companies. Passionate about building something from nothing and getting the right people to pay attention. Co-host of the Audience 1st podcast. A big believer that "it may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." - Bill Bernbach The majority of my time is spent as husband to a beautiful wife and father to a baby girl and 3 cats.

If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d focus on in 2022:

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