B2B Marketing Blog

Boaz Goldstein & Noa Eshed

Boaz has broad experience in SEO and planning marketing strategies for small and medium-sized businesses, as well as being Google AdWords certified. When the work is done for the day, Boaz is playing guitar and managing his band Adamas. With a passion for continuous learning, he’s now learning coding and programming. Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

Marketing any product is a challenge. Non-marketers tend to have a fantasy that creating a terrific product and bringing it to market is enough. Sadly, the “if you build it they will come” approach rarely proves a valid strategy. Nor does any variation of this approach that essentially relies on word of mouth. It’s a romantic notion but at the end of the day, relying on chance (or an influencer for that matter) would be irresponsible and non-scalable.

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