B2B Marketing Blog

Nadav Avidan

Nadav is VP Marketing at Glispa Global Group, a mobile adtech company. He had been dealing with branding and storytelling for over 10 years, as well as being an advisor to startups and entrepreneurs in various accelerators.

If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.

This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..

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