B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords. She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

 

Over the past few months, we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape in 2016.

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Following our Hubspot Inbound Growth Story Impact Award win, the Hubspot team asked us to create a video that will be featured on our Hubspot impact awards page and details the winning story of who we grew our client BusinessBlocks' business by 600% in 6 months and helped them get acquired by a publicly traded company all using HubSpot and amplified Inbound marketing services. So we did.

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We have great news to share! We won the Hubspot Inbound Growth Story Impact award!

The Inbound Growth Award recognizes an agency that helped a client experience rapid growth with Inbound Marketing practices.

We're all feeling very proud – our submission received 91 out of a possible 100 points.

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What’s eLoan? 

eLoan was established in 2012 and launched their product to the mass market on September 2013. It is the first Israeli peer to peer lending platform.

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What’s BusinessBlocks? 

BusinessBlocks is a business that loves small business. In fact, its mission is to empower Main Street to live the American Dream. Justin Kulla started the venture-backed online education company for one reason: to help small businesses that have never had any formal business training/education to succeed. 

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INTRODUCTION:

When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.

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Introduction

B2B companies typically spend significant amounts of money setting up a website they are proud to make their online business card. But consider this - who is ending up on the homepage of your website and at what stage of their decision process? I'll venture a guess that those are prospects who are looking for a specific solution and are now trying to decide between vendors and figure out which can best help them achieve what they are seeking. But what happened before they..

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Introduction 

For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy. 

For those reasons,..

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Introduction

Turning complete strangers to customers is a challenge. It requires a deep understanding of the B2B sales cycle and its complexity. When searching for a B2B marketing agency, make sure to partner with professionals who understand your company needs. This post will help you learn what to look out for. 

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