B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords." She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

 

I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.

By the inherent online SaaS nature, SaaS marketers are “forced” to hack their way to growth online. So, what do most SaaS CMOs do? They..

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Following our release of the 2017 State of Marketing Automation report, we were approached by The Telegraph and invited to take part in their digital transformation campaign alongside titans such as VISA, IBM and EMC. Humbled and honored we accepted the invite, jumped on a plane to royal London and gave them our 2 cents on how to create the perfect B2B campaign. 

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Facebook just introduced a new video watching service and considering the direction the internet has been taking in the past couple of years, it shouldn't come as a big surprise to anyone. Before we dig into why I think it's a logical step forward for Facebook, let's first take a look at what this new feature actually is and how it operates.

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Over the past few months, we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape in 2016.

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Following our Hubspot Inbound Growth Story Impact Award win, the Hubspot team asked us to create a video that will be featured on our Hubspot impact awards page and details the winning story of who we grew our client BusinessBlocks' business by 600% in 6 months and helped them get acquired by a publicly traded company all using HubSpot and amplified Inbound marketing services. So we did.

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We have great news to share! We won the Hubspot Inbound Growth Story Impact award!

The Inbound Growth Award recognizes an agency that helped a client experience rapid growth with Inbound Marketing practices.

We're all feeling very proud – our submission received 91 out of a possible 100 points.

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What’s eLoan? 

eLoan was established in 2012 and launched their product to the mass market on September 2013. It is the first Israeli peer to peer lending platform.

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What’s BusinessBlocks? 

BusinessBlocks is a business that loves small business. In fact, its mission is to empower Main Street to live the American Dream. Justin Kulla started the venture-backed online education company for one reason: to help small businesses that have never had any formal business training/education to succeed. 

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Introduction to inbound leads

When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.

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