Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.
Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth - building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging their influence to grow the company page is way more feasible.Read More
Google released their yearly “search on” video. And it’s awesome.Read More
You may think that coming up with a mission statement is a waste of time, that it’s BS, or fluff. I think it isn’t. In fact, it is critical for your startup as it helps you deeply figure out what you’re truly about, and fine tune your company’s compass. It’ll help you define and understand your holistic goals, sets your company apart from the competition, and assists in focusing your activities toward fulfilling your vision.Read More
Last week HubSpot launched a new Account Based Marketing (ABM) solution, it’s a natural step that ties down all aspects of inbound sales. This should be used in addition to the sales pipeline to help organize and better manage communication with key accounts.Read More
If there’s one thing we at Bold Digital Architects understand very well, it’s that talent isn’t hindered by borders. In this day and age, where the entire world is at your fingertips and most of what we do happens online anyway, it would be a shameful waste of opportunity to look for skilled team members in a radius smaller than 6,371 km.Read More
2019 was the year Google made two serious updates to its search engine: adding playable episodes in search results alongside the usual sites, images, and news, and implementing BERT that will affect about 10% of search queries with its focus on a better understanding of natural language/conversational queries.Read More
E-A-T rating is one significant aspect of Google’s continuing attempts to “make” businesses, brands, and content creators of all kinds create useful content by focusing on quality. Because quality can be subjective, the search engine company uses Quality Rater Guidelines to make the content better for actual human users, instead of search engines (those guidelines are super underrated if you ask me - I’m willing to guess most people don’t know they’re public domain).Read More