B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

E-A-T rating is one significant aspect of Google’s continuing attempts to “make” businesses, brands, and content creators of all kinds create useful content by focusing on quality. Because quality can be subjective, the search engine company uses Quality Rater Guidelines to make the content better for actual human users, instead of search engines (those guidelines are super underrated if you ask me - I’m willing to guess most people don’t know they’re public domain). 

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If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content. Here’s your chance to rectify that oversight. 

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Inbound 2019 was incredible. It’s was a chance to take a 3 day break, learn, develop and get inspired by and from like-minded people. So much was going on. Elizabeth Gilbert was there, talking about the importance of relaxing, setting priorities, setting boundaries and having a visceral knowledge that “it’s all going to be alright”. Alex Ohanian, co-founder of Reddit spoke of the importance of gender equality, the struggles of combining motherhood and career and his vision of implementing..

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It’s an exciting time for marketers as we’re approaching a busy fall season teeming with events dedicated to the industry specialists (and all others who are interested). 

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A while ago I stumbled upon a guide of 56 growth hacking resources to follow by Roy Povarchik. Prior to encountering that guide I had been following several resources and subscribed to quite a few newsletters but I didn’t have a system in place for staying on top of my game. I was playing defence rather than offence with respect to my online knowledge consumption. I’m a huge believer in routines and this guide was a missing piece in my puzzle as it helped me set one up.

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I know this post is going to upset some people - we all want to feel we’re doing the right thing and it’s super offensive to hear that despite this being the norm, if you’re basing your initial startup’s funding on your friends and family - you’re being very unfair and selfish.

If you’ve already done it - I wish you and everyone involved the best of luck. I really do. If you haven't, I hope this will make you reconsider.

I know it seems like a valid road to go down, I know so many people..

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In this post I uncover transparent, actionable insights on what worked (and is working) for us as a lead generation and lead nurturing technique that we use to generate customers for our marketing agency. Gary Vaynerchuk once said that there’s no reason to not share work methods and info. Eighty percent of the people won’t do anything with the information, and the 20% that will are winners that are going to win with or without your help. So might as well add value to all 100% of the bunch,..

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Content is evolving and if you want to survive, you should, too.

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I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and audiobooks for years. Being an early adopter feels slightly rewarding in a sense that podcasts, this relatively unknown thing I’ve been consuming for quite some time, are coming into their own, and deservedly so.

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