B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and audiobooks for years. Being an early adopter feels slightly rewarding in a sense that podcasts, this relatively unknown thing I’ve been consuming for quite some time, are coming into their own, and deservedly so.

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When it comes to content distribution, one of the most effective and popular strategies is applying ego baits. It’s by no means a novel strategy but one that’s been increasingly getting attention and recognition in the past few years, especially with the social media boom. As such, it deems a closer look for its potential and effectiveness.

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It's the second year in a row that we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape over the last year.

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Congratulations to our client PowerInbox for hitting the Inc. 500 list of fastest growing companies

Inc. Magazine has named our client PowerInbox as the 30th fastest-growing private company in America on its 37th annual Inc. 5000 list.

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Over the past few months I’ve been working with Ronen Menipaz to produce a podcast. This was a natural step for us following philosophical conversations about the meaning of success, peak performance and the daily struggles that entrepreneurs around us face (as well as us).

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As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The challenge of writing fresh, informative and educational content for such narrow audiences like business owners or managers, is rivaled only by the challenge of promoting that content via social..

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The following may come across as offensive, but my intentions are good so I’m going to go ahead and say it. Having your startup mentioned in the press can be exciting. You’re now a big shot and success is celebrated, yet too many times it’s celebrated regardless of your actual success.  It’s OK, it’s the name of the game, positioning matters. BUT don’t let your ego overwhelm you on the path to actual success that’s truly worth press mentions. My advice? Play the game, let mom brag to the..

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We’re so lucky to be alive in an era where knowledge is endless. Nowadays, anybody who wants to learn anything can have multiple mentors in the form of books. Exponential growth and improvement are within reach. The following books contain the secret sauce that can change mindsets and help you approach marketing challenges with a wiser vision.

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