B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

Creating a Successful B2B marketing plan for 2018

2018 is around the corner. This post will walk you through a suggested layout of a B2B marketing plan, and the elements you should consider when proceeding to write your own.  

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Introduction

When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It's almost be the opposite of an academic paper.  Imagine you're having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that'll make your content enjoyable and get people to read and relate to your brand.  

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Introduction to B2B Brand Storytelling 

In a world where your goal should be connecting and building long-lasting relationships with clients to be, it's important to resonate with the people whose problems you solve with your product or service.

If you think emotions and human interactions are irrelevant to B2B brand storytelling, "because you are targeting businesses", consider this a wakeup call:

B2B isn't about businesses communicating with businesses. It's about humans connecting with..

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Introduction

Creating a strong brand positioning is a challenge almost all businesses face. B2B companies have an extra difficult time positioning themselves among the most relevant clients for their business. This post will walk you through how to position your B2B business by defining your "why", "who", "what" and "how". A strong positioning will set you apart from your competitors and help you attract the most relevant customers for your business. 

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Introduction to Inbound Link Building

Building inbound links, aka backlinks, represents the process through which another website links to your website or blog. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound links to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural..

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Introduction 

Following one of the best talks on Inbound 2016, where Doug Kessler addressed the crowd and gave a fascinating walkthrough of how swearing in marketing can be a good idea, I was inspired to write the following post. Hope you enjoy it!

In a personalized world, your marketing should not only attract the personas you'd like to turn into customers, it should also filter those who are not your target prospects. Swearing in your marketing is intimidating. You don't want to come..

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Introduction

Inspired by Inbound 2016, I've prepared this list of truths that all companies need to accept in order to stick around in the years to follow.

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Introduction 

When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.

On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.

I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..

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Introduction - Boost Your Ads and Content Marketing

With 87% of online marketers using video content, 59% of executives stating they'd rather watch video than read text, and 36% of online consumers trusting video ads - it's pretty obvious that using video content within your marketing is a good idea. Contrary to common beliefs, videos don't have to be million dollar productions. Social media is very much about "behind the scenes" and authenticity. Leveraging your current images or taking..

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