B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

Introduction 

Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..

Read More

Introduction - extensions for marketers

As marketers, we have to deal with lots of data and multitasking. My browser is packed with extensions that make my web experience more efficient and accurate. Here's a review of my ultimate 10 favorite browser extensions for marketers (and others). 

Read More

Introduction - brand following on Snapchat

The first time I used Snapchat, the words "generation gap" painfully sprang to mind. Nothing was intuitive and I found myself googling basic features, not understanding how to upload an image or who sees it. Apparently that's intentional - Snapchat's "user-unfriendly" interface is intended to make you feel old.  It's an app for teens, and as that it hides an opportunity. With over 60% of Americans between the ages of 13 and 38 (most under the age..

Read More

Introduction - reduce your churn rate

An incoming lead is an important milestone in the buyer's journey. You probably know where and when that journey begins but are you in control of when it ends? Are you focusing on nurturing your leads and forgetting to nurture your customers? Consider this - if your churn rate is higher than your growth rate, you're lying to yourself and essentially generating income from new customers and then flushing it down the drain by overlooking customer..

Read More

Introduction 

Twitter have been discussing changes to their 140 character restriction policy for a few months now. It appears that it's now official that photos, videos, GIFs, polls, quote Tweets and @names in replies will no longer count toward your 140 characters.

These are the details officially published by Twitter:

The following diagram published on Twitter's dev blog displays the new structure of Tweets:

Here are 4 ways to make the most of Twitter's new 140 character update

Read More

Introduction - onsite SEO optimization

Writing remarkable content is an important element when striving to generate inbound leads. However, publishing content without optimizing it will not help you get found and show up in SERPS (search engine result pages). Just as tipping a waiter when they're not looking will not get you very far, don't let all your good content intentions remain in your website drawer. Don't write for search engines, write for people, but make sure that those people..

Read More

Introduction  - repurpose your content

Sometimes what we are seeking is right under our nose. If you are running a company blog, chances are, the content you have already created and published provides great overlooked opportunities. This post will teach you how to repurpose your content and make the most out of it.

Read More

Introduction 

Have you ever paused to define what qualifies as a MQL vs. SQL in your company? (marketing qualified leads vs. sales qualified leads) If not, let's set some ground rules and improve your marketing and sales approach to incoming leads. 

Read More

Introduction - Is HubSpot worth it?

A common misconception that many businesses have with HubSpot is that “it simply doesn’t do it”. They say they use the tool and still can’t see the promised (or desired) ROI, which leads to frustration and even more problems than before.

The truth is though that those businesses that don’t see HubSpot ROI are in one of those two boats:

  1. Their business doesn’t need HubSpot
  2. They aren’t using it properly, they just think they are.

Not every business in the..

Read More