B2B Marketing Blog

Noa Eshed

Noa is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords" and co-host of the podcast "Real Life Superpowers". She's a content lover, certified journalist & lawyer (Hebrew U). She practices martial arts & yoga. She's been consulting and helping businesses create a significant presence online since 2010.

Introduction 

Have you ever paused to define what qualifies as a MQL vs. SQL in your company? (marketing qualified leads vs. sales qualified leads) If not, let's set some ground rules and improve your marketing and sales approach to incoming leads. 

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Introduction - Is HubSpot worth it?

A common misconception that many businesses have with HubSpot is that “it simply doesn’t do it”. They say they use the tool and still can’t see the promised (or desired) ROI, which leads to frustration and even more problems than before.

The truth is though that those businesses that don’t see HubSpot ROI are in one of those two boats:

  1. Their business doesn’t need HubSpot
  2. They aren’t using it properly, they just think they are.

Not every business in the..

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Introduction - A tap into Email Marketing Benchmarks

Marketing data, statistics and benchmarks are essential for businesses to understand how exactly they are faring in their industry, what aspects of their marketing they should improve, how good or bad they are doing compared to others and so on.

However, while some data is fairly easy to extract (like social media presence, best performing blogs of your competitors and their engagement level, evaluating overall marketing performance with..

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Introduction - Content Marketing Hacks 

Creating remarkable content constantly can get challenging. I know what it's like to stare at the screen and feel blank. Finding the right topics to write about in a relevant and compelling way, on a schedule, does not always help to get your creative juices flowing. As with any muscle, it's important to keep exercising the idea muscle so that it doesn't atrophy. This post will cover some useful hacks to help you find topics to write about, and then..

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Image source: LivrariasCuritiba.com

Introduction

It's not uncommon for a business to get excited about a new lead and to spend time on what will eventually turn out to be a waste of time and resources. Identifying the right B2B leads at an early stage of your sales funnel can skyrocket your entire company's performance.

On the one hand, it is crucial not to waste time on clearly irrelevant B2B prospects, and on the other, it’s important not to fall in this trap of ignoring them - some leads

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Introduction 

Inbound success does not happen overnight. However, if you understand the value of creating long lasting relationships with potential customers, this post will break down the 4 fundamentals of Inbound Marketing success.

Be sure to review this post before you set off to creating an Inbound Marketing strategy.

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Introduction 

If your main sales processes are based on cold calling and generic pitches, you're not alone. Yet I'm guessing sales have not been performing as well as they used to. The reason is that traditional sales have shifted from being seller centric to buyer centric.

Nowadays, 60% of a buyer's purchase decisions are made before even talking to a sales rep.

It might be a good idea to keep up with your customer's buying habits by adopting an inbound sales strategy. This post will teach..

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Introduction to marketing automation

Over the past several years, marketing automation (MA) has seen a huge increase in usability all over the world. In fact, the adoption of MA has increased almost 11 times just from 2011-2014. In 2016, on average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “.

If you're not sure what marketing automation is, but have been too embarrassed to ask, this post will..

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Introduction

Inbound Marketing is customer focused. It's all about creating marketing that people love, not interrupting, understanding the buyer's journey, and getting found and chosen by your potential customers, when they have an actual need. It's entirely possible to implement an Inbound Marketing strategy without using tools such as HubSpot. So why use it and how does it actually work? Find out in this post.

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