B2B Marketing Blog

In my years as a content manager here at Bold, I've overseen the creation of hundreds of blogs, written by dozens of different writers. As I come from a journalistic background, it took me time to realize search engines need to be considered. 

The rise of collaboration tools has made email look just as slow as the old snail mail did back in its early days. Nowadays, team efforts, mobile devices and the need for flexibly available workforce (often home-based) made collaboration tools an essential component of any business effort which relies on cooperation, speed and keeping team members up to date with any development. While stressing collaboration by their very name, these tools are just as excellent platforms for people who prefer..

The demands of modern day workplaces can be quite taxing for both managers and their subordinates, as even advanced bio-machines such as human brains can sometimes have trouble keeping track of all the tasks that need to be taken care of. You can try to juggle every task at the same time, only to end up having all of them crash around you like the spinner’s plates at the circus. This is why you need technology to lend you its helping hand. That help can come in form of task manager software..

Startups are awesome because they have to work miracles with resources that bigger players often take for granted. Yes, they do not have access to big budget software or expensive developers, but they are surely aware of the importance of a visually attractive presentation or an eye-catching Facebook banner or Instagram post. This is why they will find great help in DIY graphic design tools that are readily available at little or no cost, yet come with excellent features that all startups can..

Desires and possibilities are two vastly different things. We all know the important role marketing plays in the success of a business undertaking, but not everyone has the resources, both human and financial, to create a marketing campaign as they would desire.

Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience hangs out, getting there and bombarding them with your marketing messages. With the rise of inbound marketing however, the original principle has gotten a small but important spin. Now it’s all about finding your target audience and engaging in meaningful conversation, providing useful, valuable content with the goal of building trust, brand awareness and gaining the position of an expert and..

Despite the fact that the EU General Data Protection Regulation (GDPR) is due to come into effect on May 25, 2018, there is still uncertainty about how businesses handle and protect sensitive data.

In an age where all the information of the world fits in the palm of everyone’s hands (even baby hands, can you imagine that), people are more inclined to start their own business, than ever before. Everything they need to know about running a start-up is at their disposal, a lot of which is free to consume and only a few clicks away.

You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware of who exactly your competition is. An investor under the impression that you don’t understand who your competition is, or worse – aware of a competitor that you’re not aware of, won’t take you seriously.