B2B Marketing Blog

Shemer Steinlauf

Shemer is an an Azure development technical adviser at Microsoft. He's currently studying for his Masters in design innovation and entrepreneurship at the College of Management Academic Studies

Recently I took part in a think tank for a SaaS product group that was struggling with pricing issues. The issue at hand was that the product team was having a hard time getting users to opt for what they identified as the best offering out of three possible package tiers for their users. 

The product’s standard tier package was originally priced at a fixed cost of $10/mo plus additional usage based costs. Further on down the road, they added a lower tier with limited features. The usage..

Read More