B2B Marketing Blog

Shoshi Weinstein

Shoshi hails from NYC, and is addicted to the start-up life. She holds a degree in psychology and communications (IDC Herzliya) and is a published researcher. Your basic millennial, Shoshi loves gluten-free baking and sees her life through the lens of her Snapchat story.

Introduction

When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts by created personalized and valuable content along with relevant and engaging calls-to-action, to move them through the buyer’s journey. If that’s not content marketing, I don’t know what is.  

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Introduction - content marketing

Consumers are being bombarded with marketing messages every day. That’s because marketers are disregarding a simple reality - the face of advertising has changed. Outbound marketing like interruptive ads, direct mail and cold calling just doesn't work anymore.

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Introduction

Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking around staring at their phones trying to find little AR creatures hiding behind mailboxes and lampposts, all in the hopes to “catch ‘em all”. Within no time at all, marketers couldn’t help but take notice.

Over the course of that summer, the number of blog articles written about ‘Pokémon Go marketing lessons’ was out of control. Since Pokémon Go was so incredibly relevant, it was..

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Introduction

You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen-year-old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with inbound marketing but you’re not totally sure how it all works. If in fact you’ve never heard of inbound, stick around, because I’m about to explain what it is and how it applies to the MarTech and AdTech vertical.

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Introduction

In our world’s revolution of becoming more hi-tech and automated by the day, you’re on the front lines of the movement. Your work is brilliant and innovative, turning some of the more (dare I say it) mundane parts of marketing and ad networking into something of the past. Your software or tool is going to make a lot of companies and individuals very very happy. 

With a dramatic increase from 150 to 5000 MarTech companies from 2011 to 2017 though, it’s more important than ever to..

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Introduction

Traditional marketing agencies work with their clients in a vacuum. Many times, companies that work with agencies have little contact with other clients past the case studies the agency puts out on their website. 

That being the case, it’s often unheard of that clients have the opportunity to share with each other nuggets of wisdom they individually picked up along the way. Each has (in the words of our agency coach and Hubspot Sales Director Dan Tyre) Big Wins and Little Wins..

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Introduction

Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown of all of the marketing vocabulary you need to know to hit the ground running. In the past, the marketing dictionary was fairly simple, but with the rise of digital and inbound marketing, social media and SEO, suddenly there’s plenty of new terminology you got to know. So before you you go out there..

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Introduction

Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled out, you could have various pieces of information for each contact such as their name, email, company name, or job title.

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