B2B Marketing Blog

Shoshi Weinstein

Shoshi hails from NYC, and is addicted to the startup life. She holds a degree in psychology and communications (IDC Herzliya) and is a published researcher. Your basic millennial, Shoshi loves gluten-free baking and sees her life through the lens of her instastories.

Hi John,

My company does awesome stuff. There’s a good chance you need us. Would you be free to speak Monday morning?

Best,Shoshi

Before coming to Bold Digital, this was pretty much what my go-to cold outreach looked like. If your first touch sales emails look something like this (even if it’s the beginning of an automated drip), we’ve got a problem.

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While blogs will still be a huge way to give and receive value for B2B entrepreneurs in 2018, there’s no doubt that some of the best content for startups is coming in as other resources such as podcasts, videos, and in some cases, even Chrome extensions.

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Well to be honest, we’re excited about all of them.

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Introduction

Demos are really one of my favorite parts of the sales process. Something about them reminds me of staying home sick from school and watching reruns of old The Price is Right episodes. Suddenly, I’m walking out in a sparkly dress showing off a prized car with all of its top-of-the-line features and gadgets. The audience (perhaps by command of the applaud box), ooh’s and ah’s over the car, as they all envision themselves driving it down an empty highway into the sunset.

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Introduction - email marketing

When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts by created personalized and valuable content along with relevant and engaging calls-to-action, to move them through the buyer’s journey. If that’s not content marketing, I don’t know what..

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Introduction - content marketing

Consumers are being bombarded with marketing messages every day. That’s because marketers are disregarding a simple reality - the face of advertising has changed. Outbound marketing like interruptive ads, direct mail and cold calling just doesn't work anymore.

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Introduction - content that's both relevant and evergreen

Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking around staring at their phones trying to find little AR creatures hiding behind mailboxes and lampposts, all in the hopes to “catch ‘em all”. Within no time at all, marketers couldn’t help but take notice.

Over the course of that summer, the number of blog articles written about ‘Pokémon Go marketing lessons’ was out of control. Since..

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Introduction - inbound marketing in the MarTech and AdTech industry

You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen-year-old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with inbound marketing but you’re not totally sure how it all works. If in fact you’ve never heard of inbound, stick around, because I’m about to explain what it is and how it applies to the MarTech and AdTech..

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Introduction - Attract the Right Leads to your MarTech/ AdTech Business

In our world’s revolution of becoming more hi-tech and automated by the day, you’re on the front lines of the movement. Your work is brilliant and innovative, turning some of the more (dare I say it) mundane parts of marketing and ad networking into something of the past. Your software or tool is going to make a lot of companies and individuals very very happy. 

With a dramatic increase from 150 to 5000 MarTech companies..

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