Shoshi hails from NYC, and is addicted to the startup life. She holds a degree in psychology and communications (IDC Herzliya) and is a published researcher. Your basic millennial, Shoshi loves gluten-free baking and sees her life through the lens of her instastories.
My company does awesome stuff. There’s a good chance you need us. Would you be free to speak Monday morning?
Before coming to Bold Digital, this was pretty much what my go-to cold outreach looked like. If your first touch sales emails look something like this (even if it’s the beginning of an automated drip), we’ve got a problem.Read More
Demos are really one of my favorite parts of the sales process. Something about them reminds me of staying home sick from school and watching reruns of old The Price is Right episodes. Suddenly, I’m walking out in a sparkly dress showing off a prized car with all of its top-of-the-line features and gadgets. The audience (perhaps by command of the applaud box), ooh’s and ah’s over the car, as they all envision themselves driving it down an empty highway into the sunset.Read More
When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts by created personalized and valuable content along with relevant and engaging calls-to-action, to move them through the buyer’s journey. If that’s not content marketing, I don’t know what..Read More
Consumers are being bombarded with marketing messages every day. That’s because marketers are disregarding a simple reality - the face of advertising has changed. Outbound marketing like interruptive ads, direct mail and cold calling just doesn't work anymore.Read More
Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking around staring at their phones trying to find little AR creatures hiding behind mailboxes and lampposts, all in the hopes to “catch ‘em all”. Within no time at all, marketers couldn’t help but take notice.
Over the course of that summer, the number of blog articles written about ‘Pokémon Go marketing lessons’ was out of control. Since..Read More
You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen-year-old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with inbound marketing but you’re not totally sure how it all works. If in fact you’ve never heard of inbound, stick around, because I’m about to explain what it is and how it applies to the MarTech and AdTech..Read More