B2B Marketing Blog

Victoria Greene

Victoria Greene is a brand marketing consultant and freelance writer. She writes over at VictoriaEcommerce where she likes to share tips to entrepreneurs looking to make the most of their ecommerce brands.

In 2017, we thrive on information. Indeed, we are living in the information age. This has inevitably led to the emergence of new approaches to advertising – in particular, content marketing. This exciting and effective form of inbound marketing shows no sign of slowing, however, some find it difficult to discern its impact. 32% of B2B marketers say they have a documented content marketing strategy, but 55% say they are unclear on what content marketing success or effectiveness looks like (..

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