Facebook Image Size Cheat Sheet

By Uri Bishansky
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Cover Photo Guide


When setting up a new Facebook page or Facebook ad campaign, it's best to use recommended image sizes in order to present pixel perfect results. Bear in mind, sometime an image will appear perfect on a desktop view and will be distorted on mobile. A blurred image can harm your conversion rates and simply look unprofessional.  

This post will summarize the most common image sizes you should always ask your graphics designer to stick to. 

Cover Photo and Profile photo sizes

Cover Photo

Clicks to Website: Links/ Website Conversions

Design Specs:

   

Image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters

Headline: 25 characters
Link description: 30 characters
Your image may not
include more than 20%
text.

Display Specs:

   

Desktop News Feed
Image: 470 x 246 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 2-3 line

Mobile News Feed
(on mobile devices with a screen size of
1,136 x 640 pixels)
Image: 560 x 292 pixels
Text: 100 characters
Headline: 1-2 lines
Link description: 1 line
Right Column
Image: 254 x 133 pixels
Text: 90 characters
Headline: 25 characters

Clicks to website dekstop and mobile

If you're designing a Facebook ads image, do not take the "no more than 20% text" rule lightly. Facebook will not approve an image with more text and they are NOT joking about this (they explain the idea is to keep images clean an not over-commercial).

In order to check whether an image includes more than 20% text, you can use this tool.

Clicks to Website: Multiple Product

Design Specs:

   

Image size: 600x600 pixels
Image ratio: 1:1
Text: 90 characters

Headline: 25 characters
Link description: 30 characters
Your image may not
include more than 20%
text.

Display Specs:

   

Desktop News Feed
Image: 200 x 200 pixels
Text: 500 characters
Headline: 1-2 lines
Link description: 1 line

Mobile News Feed
(on mobile devices with a screen size of
1,136 x 640 pixels)
Image: 460 x 460 pixels
Text: 120 characters
Headline: 1-2 lines
Link description: 1 line
Right Column
This placement is not available
for multi-product ads.

Clicks to website multi product

Page Post Engagement: Photo

Design Specs:

   

Image size: 1,200 x 900 pixels
Image ratio: 4:3

Right column image size: 254x133
Right column image ratio: 1.9:1
Text: 90 characters
Your image may not
include more than 20%
text.

Display Specs:

   

Desktop News Feed
Image: up to 470 pixels wide,
470 pizels tall
Text: 500 characters

Mobile News Feed
(on mobile devices with a screen size of
1,136 x 640 pixels)
Image: Up to 626 pixels wide,
840 pixels tall
Text: 110 characters
Right Column
Image: 254 x 133 pixels
Text: 90 characters


Post engagement photo

Conclusion 

This list should cover the basic most common image sizes you need to know.

If you'd like to learn more, we've compiled a complete cheat sheet for Facebook image sizes.

Click bellow to receive your FREE copy.

Get My FREE CheatSheet  

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About Uri Bishansky

Find me on:

Uri is the co-author of the Amazon no.1 Bestseller "The Smart Marketer's Guide to Google AdWords". He has been programming since he can remember himself. He lives by excels and numbers, rides bikes, loves dogs and a keen self-educator. Uri has a degree in finance and has been a google partner since 2013.

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