Today on the bus to work, I finished HubSpot co-founders, Brian Halligan and Dharmesh Shah’s keynote speeches at this year’s HubSpot conference. Formally (or digitally, or both?) known as #INBOUND17, the conference was a great chance to gather as an inbound movement to learn, network, and get inspired by a mutual drive to build meaningful, professional relationships based on value.
But I’m getting sidetracked.
During Dharmesh’s speech as co-founder and CTO, he discussed the new products coming to HubSpot in 2018, and with them comes an underlying philosophy: more than anything else, people buy products based on recommendations, reviews, and good
That all being said, let’s review HubSpot’s product announcements for 2018!
1. The professional marketers CMS (Content Management System) -- Available now
Fast, stable, and secure, this is any company’s dream when it comes to building a website with easy-to-use templates. It also comes with developer tools like IDE, Custom Modules, and HubDB. Ready for a fun fact? According to
Whether this makes you more or less confused, it’s worth noting that while initially called a COS (Content Optimization System), HubSpot has recently decided to join the rest of website creating
2. Facebook Lead Ads -- Available now
More and more people are doing business over Facebook and HubSpot’s gotten on board. You now can create Facebook Leads Ads right from HubSpot. Leads will automatically be tracked and synced into your CRM and it’s optimized for mobile so viewers can sign up for newsletters, offers, or deals straight from their phone. Maybe the coolest part of this
3. Account Based Marketing + HubSpot -- Available now
HubSpot’s been getting a lot of questions on how inbound and ABM can work together, and the HubSpot product team did not disappoint. By teaming up with Terminus, a B2B Account-Based Marketing leader, you can now leverage their data to serve hyper-targeted ads not only to the people in your database, but also their peers in the same company. Interested in learning more about the coexistence of ABM and inbound? Check out this video below of Sangram Vajre (Terminus, CMO) and Kipp Bodnar (
4. Shopify Native eCommerce Integration -- Early access now
Products sync to HubSpot. Purchases sync to HubSpot. It’s all there. This further allows you to leverage list segmentation, automation, email, and more. Want to send a transactional email? Go for it. Interested in setting up an abandoned cart workflow? HubSpot’s got you. If you’re not the Shopify type, don’t fret. HubSpot is also rolling out an eCommerce bridge which allows developers to integrate any shopping cart – products, sales, you name it – with HubSpot.
5. HubSpot Conversations -- Coming 2018
Imagine instant messaging, but bigger. Available for free on the Marketing Hub, Sales Hub, and Customer Hub, this is what Christopher is calling the future. Sure, HubSpot Sales Pro already has Messages, to chat with website visitors, but that’s just the first step in creating Conversations. Why Conversations? It’s multi-channel in one place, for everyone on your team. Cool, but how many people is it now gonna take (slash cost you) to make sure someone is always available to chat? Enter...
6. motion.ai - “Drag and drop, and build a bot” -- Coming 2018
[Courtesy of HubSpot]
7. New and (massively) improved HubSpot Sales Professional -- Available Nov.
Another Marketing feature that’s come to Sales? Sales Reporting. See sales engagement by date, rep, and lifecycle stage right from your dashboard. If you’ve got a growing sales crew, you’re going to love the new Teams feature that allows members to collaborate and share their work and reports. Christopher explains they’re now ‘baking’ artificial intelligence into the Sales newsfeed (though I’m not totally sure what that means), offering you priority notifications for the things you’re most interested in. What’s more? Send prospects emails at the ideal time based on previous openings.
8. Campaign Reporting -- Available now in BETA
9. Customer Hub (because HubSpot taking over the entire buyer’s journey was inevitable) -- Available early 2018
Starting out as
Aaaand that’s a wrap! #INBOUND17 you left us totally starstruck at all the new features they’re coming out with and we’re so excited to see how you continue to change the way companies do end-to-end, personalized, and value-based business! See you next year.
To watch Brian and Dharmesh’s keynote, check out the link below. If you just want to skip to the product announcements part, fast forward to 1:08:26.
To watch Christopher’s New Product Spotlight, you can you also watch that below.