It’s an exciting time for marketers as we’re approaching a busy fall season teeming with events dedicated to the industry specialists (and all others who are interested).
I love attending conferences as it’s an opportunity to zoom out and reflect. You're shown by an example. I think that when you travel (business or pleasure) it changes you, puts life into perspective, triggers growth, self-belief, and strength in your mind.
However, since we can’t always be on the go and can’t always attend conferences, I picked out five of the most interesting marketing get-togethers worth visiting this year and arranged them by order of occurrence for your convenience. Here goes.
1. Hubspot’s Inbound
Organized each year by our beloved HubSpot, Inbound is my ultimate favorite conference. It’s like a Disneyland for marketers. This major conference focuses pretty much everything marketing teams and c-levels in companies across the board need to know in order to step up their growth game. Taking place in Boston, Massachusetts, from September 3-6, it will feature over 250 educational sessions on the newest trends in marketing, sales, and customer success.
Inbound is a great place for reflecting from new perspectives on the opportunities and challenges in the field of marketing, especially found in one’s own business. This is why I’ve kept returning to it for years now - this will be my fourth year attending it.
Taking timeout between sessions at Inbound 2018
This year’s event will feature some well-known names such as the accomplished journalist Katie Couric, actresses Jada Pinkett-Smith and Jennifer Garner, and John Foraker - who with Garner co-founded Once Upon a Farm, as well as Reddit co-founder Alexis Ohanian, just to name a few.
Hawkefest is an unusual e-commerce industry event that will take place on the Houdini Estate in Hollywood on October 3. This “anti-conference”, as the organizers call it, will have a circus tent for its keynote speeches. In addition to interacting with industry peers, the guest will experience immersive entertainment activities, gourmet cuisine, and a top-shelf open bar.
The participants will share their thoughts and experiences about a range of topics covering:
- fundraising and finance
- company culture
- emerging industries, and more.
High-profile speakers include True Religion’s CEO Chelsea A. Grayson, VynerMedia’s Chief Media Officer Jeff Nicholson, and many others.
3. B2B Marketing Forum
On October 16-18, Gaylord National Resort and Convention Center near Washington D.C. will welcome on its soil “leaders, innovators, and people who make things happen”. There they will discuss the latest trends in B2B marketing and share their success secrets.
This is where the B2B magic will be happening.
Over 1,000 attendees will partake in workshops on topics such as:
- content strategy
- demand generation
- email marketing
- marketing strategy and planning
- sales and marketing alignment.
If you choose to attend this event, you’ll have the pleasure of hearing such individuals as Neen James, an accomplished author named top 30 leadership speakers by Global Guru for several years.
She will join the crowd with other keynote and featured speakers like Ann Hadley, MarketingProf’s Chief Content Officer and Wall Street Journal bestselling author, Cliff Lewis,
the Executive Creative Director at Godfrey, Jay Baer, the president of Convince & Convert, and many more.
4. SMX East
Taking place on November 13-14 at the New York City’s Jacob K. Javits Convention Center, SMX East is a conference generally oriented toward search marketers. That said, it offers plenty of valuable content and experiences to everyone with a desire to learn more about the topic. In over 90 sessions, visitors will have the opportunity to get a deeper understanding about SEO, SEM, CRO, attribution, analytics, content, mobile, and other matters related to generating more traffic and higher-quality leads, increasing conversions, making stronger sales, and more.
This year’s event will bring two brand new content concentrations:
- agency operations and management
- local search marketing for multi-location brands.
Some of the noteworthy speakers include Google’s Search Advocate Daniel Waisberg, Microsoft’s Senior Program Manager Frédéric Dubut, as well as SparkToro’s CEO Rand Fishkin.
5. Digital Marketing World Forum
On November 25-26, RAI Amsterdam’s Elicium Center (Europe’s largest conference center btw.) will become the hub for exchanging ideas concerning the future of digital marketing technologies.
Marketing specialists and enthusiasts will get a chance to discuss topics including:
- content and digital brand strategy
- data and disruptive tech
- UX and CX
- influencer and social media marketing.
At the Digital Marketing World Forum, you’ll find experienced folks from big companies, such as Monika Matuszevska - the Digital Manager at L’Oreal, Marene Arnold - Mastercard Netherlands’s Marketing and Communicating Director, Booking.com’s Content Strategist Sade Laja, and Diogo Miranda - TomTom’s Head of Social Media and Advertising.
Whichever conference(s) you choose to attend, I hope you enjoy and bring home some useful experiences and insights, as well as valuable connections. And who knows, maybe we’ll even run into each other!