B2B Marketing Blog

Quick recap: you now know what are Knowledge Graph and Knowledge Panel and you're more confident in your chances of receiving the latter without a Wikipedia page. By now you should've settled for an entity home, uploaded your new description, and started working towards spreading it on 3rd party websites. Websites that Google perceives as credible sources of information.As mentioned in the previous articles, you should aim for a list of 30+ corroborated sources. Ranging from well-known social..

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In the previous article, you've learned what a Knowledge Panel is, where it comes from, how it works, and a couple of hands-on tips aimed at obtaining one for yourself personally or for your brand.

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This article is part of a limited series that will cover more actionable steps that you can take in order to enter Google's Knowledge Graph and thus obtain a Knowledge Panel

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Virtual or in-person, we are optimistic about what 2022 holds for us in terms of conferences throughout the world. Brands such as Digiday+, Admonsters, AvertisingWeek are already facilitating registration to some of their events - so without further ado, here is the full list of the most important 2022 events designed for digital publishers:

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In order to make performance evaluation easier, on May 28, 2020, Google launched Core Web Vitals, a set of three user-centric metrics called LCP (or Largest Contentful Paint), FID(or First Input Delay), and CLS (or Cumulative Layout Shift). 

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If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d focus on in 2022:

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Link building is an ever-evolving process. Over the past years, it's been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. 

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