B2B Marketing Blog

A couple of weeks ago I had the pleasure to go to one of Israel's largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.

Lucky for me, Jim must have foreseen that look in my eyes and the..

The rise of collaboration tools has made email look just as slow as the old snail mail did back in its early days. Nowadays, team efforts, mobile devices and the need for flexibly available workforce (often home-based) made collaboration tools an essential component of any business effort which relies on cooperation, speed and keeping team members up to date with any development. While stressing collaboration by their very name, these tools are just as excellent platforms for people who..

The demands of modern day workplaces can be quite taxing for both managers and their subordinates, as even advanced bio-machines such as human brains can sometimes have trouble keeping track of all the tasks that need to be taken care of. You can try to juggle every task at the same time, only to end up having all of them crash around you like the spinner’s plates at the circus. This is why you need technology to lend you its helping hand. That help can come in form of task manager software..

You can just imagine it: a room packed wall to wall with 200+ marketers, salespeople, CEOs, and professionals quietly awaiting their online fate. Once May 25th rolls around, GDPR will have changed the way we interact with prospects and customers in the EU forever.

Every businesses and entrepreneur dreams of writing great content that engages, inspires, and activates readers to do, try or learn something new. In an inbound marketing world, getting this right can put you on the fast track to organically driving up your traffic volumes to your website, as well as driving increased awareness of your brand and in turn more sales. It can also position you and your brand as a thought leader strengthening your credibility in what you do or offer.

Phew! The conference is over. It’s been long, tiring day (or days) on your feet in business clothes, smiling wide to cover up how introverted you are, and speed dating with any CEO who will let you give your elevator pitch. No matter, you proudly took home with you a nice stack of business cards to follow up with. Sitting down at your desk and rolling up your sleeves, you begin entering all your new soon-to-be best friends to your CRM (tip: if you’re using the HubSpot CRM, you can simply..

The following may come across as offensive, but my intentions are good so I’m going to go ahead and say it. Having your startup mentioned in the press can be exciting. You’re now a big shot and success is celebrated, yet too many times it’s celebrated regardless of your actual success.  It’s OK, it’s the name of the game, positioning matters. BUT don’t let your ego overwhelm you on the path to actual success that’s truly worth press mentions. My advice? Play the game, let mom brag to the..

Startups are awesome because they have to work miracles with resources that bigger players often take for granted. Yes, they do not have access to big budget software or expensive developers, but they are surely aware of the importance of a visually attractive presentation or an eye-catching Facebook banner or Instagram post. This is why they will find great help in DIY graphic design tools that are readily available at little or no cost, yet come with excellent features that all startups..

This article covers several different methods to help you identify and seize opportunities to promote your site quickly and efficiently. I believe that, when it comes down to it, website promotion works best when based on the Pareto principle – that is, 20% of the pages create 80% of the traffic. This article will help you identify, optimize, and promote your best pages, the 20% that generate most of your traffic.