B2B Marketing Blog

It’s an exciting time for marketers as we’re approaching a busy fall season teeming with events dedicated to the industry specialists (and all others who are interested). 

A while ago I stumbled upon a guide of 56 growth hacking resources to follow by Roy Povarchik. Prior to encountering that guide I had been following several resources and subscribed to quite a few newsletters but I didn’t have a system in place for staying on top of my game. I was playing defence rather than offence with respect to my online knowledge consumption. I’m a huge believer in routines and this guide was a missing piece in my puzzle as it helped me set one up.

I know this post is going to upset some people - we all want to feel we’re doing the right thing and it’s super offensive to hear that despite this being the norm, if you’re basing your initial startup’s funding on your friends and family - you’re being very unfair and selfish.

If you’ve already done it - I wish you and everyone involved the best of luck. I really do. If you haven't, I hope this will make you reconsider.

I know it seems like a valid road to go down, I know so many people..

In this post I uncover transparent, actionable insights on what worked (and is working) for us as a lead generation and lead nurturing technique that we use to generate customers for our marketing agency. Gary Vaynerchuk once said that there’s no reason to not share work methods and info. Eighty percent of the people won’t do anything with the information, and the 20% that will are winners that are going to win with or without your help. So might as well add value to all 100% of the bunch,..

Content is evolving and if you want to survive, you should, too.

This article by Sarah Pritzker first appeared on Youtubetomp3shark.com.

I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and audiobooks for years. Being an early adopter feels slightly rewarding in a sense that podcasts, this relatively unknown thing I’ve been consuming for quite some time, are coming into their own, and deservedly so.

When it comes to content distribution, one of the most effective and popular strategies is applying ego baits. It’s by no means a novel strategy but one that’s been increasingly getting attention and recognition in the past few years, especially with the social media boom. As such, it deems a closer look for its potential and effectiveness.

Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns.