B2B Marketing Blog

I know this post is going to upset some people - we all want to feel we’re doing the right thing and it’s super offensive to hear that despite this being the norm, if you’re basing your initial startup’s funding on your friends and family - you’re being very unfair and selfish.

If you’ve already done it - I wish you and everyone involved the best of luck. I really do. If you haven't, I hope this will make you reconsider.

I know it seems like a valid road to go down, I know so many people..

In this post I uncover transparent, actionable insights on what worked (and is working) for us as a lead generation and lead nurturing technique that we use to generate customers for our marketing agency. Gary Vaynerchuk once said that there’s no reason to not share work methods and info. Eighty percent of the people won’t do anything with the information, and the 20% that will are winners that are going to win with or without your help. So might as well add value to all 100% of the bunch,..

Content is evolving and if you want to survive, you should, too.

This article by Sarah Pritzker first appeared on Youtubetomp3shark.com.

I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and audiobooks for years. Being an early adopter feels slightly rewarding in a sense that podcasts, this relatively unknown thing I’ve been consuming for quite some time, are coming into their own, and deservedly so.

When it comes to content distribution, one of the most effective and popular strategies is applying ego baits. It’s by no means a novel strategy but one that’s been increasingly getting attention and recognition in the past few years, especially with the social media boom. As such, it deems a closer look for its potential and effectiveness.

Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns.

It's the second year in a row that we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape over the last year.

Congratulations to our client PowerInbox for hitting the Inc. 500 list of fastest growing companies

Inc. Magazine has named our client PowerInbox as the 30th fastest-growing private company in America on its 37th annual Inc. 5000 list.