B2B Marketing Blog

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The challenge of writing fresh, informative and educational content for such narrow audiences like business owners or managers, is rivaled only by the challenge of promoting that content via social..

Just last week, HubSpot published their annual State of Inbound global report. As a researcher at heart myself, I spent a fair amount of time gushing over the stats and content over the past few days; trying to make sense of where Marketing and Sales stand and their developing trends.

I love talks. They inspire, they tell a story, they emerge you in a journey. The best of these are TED Talks. I love how freely available they are to watch online on YouTube or directly from TED. I have been following TED Talks for quite some time now, I even read the book by Chris Anderson on how to give a TED Talk. The talks are like a time capsule where you can learn from the very best. A lot of it is evergreen content too, so what they spoke about then is just as relevant today. It’s..

A couple of weeks ago I had the pleasure to go to one of Israel's largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.

Lucky for me, Jim must have foreseen that look in my eyes and the..

The rise of collaboration tools has made email look just as slow as the old snail mail did back in its early days. Nowadays, team efforts, mobile devices and the need for flexibly available workforce (often home-based) made collaboration tools an essential component of any business effort which relies on cooperation, speed and keeping team members up to date with any development. While stressing collaboration by their very name, these tools are just as excellent platforms for people who..

The demands of modern day workplaces can be quite taxing for both managers and their subordinates, as even advanced bio-machines such as human brains can sometimes have trouble keeping track of all the tasks that need to be taken care of. You can try to juggle every task at the same time, only to end up having all of them crash around you like the spinner’s plates at the circus. This is why you need technology to lend you its helping hand. That help can come in form of task manager software..

You can just imagine it: a room packed wall to wall with 200+ marketers, salespeople, CEOs, and professionals quietly awaiting their online fate. Once May 25th rolls around, GDPR will have changed the way we interact with prospects and customers in the EU forever.

Every businesses and entrepreneur dreams of writing great content that engages, inspires, and activates readers to do, try or learn something new. In an inbound marketing world, getting this right can put you on the fast track to organically driving up your traffic volumes to your website, as well as driving increased awareness of your brand and in turn more sales. It can also position you and your brand as a thought leader strengthening your credibility in what you do or offer.

Phew! The conference is over. It’s been long, tiring day (or days) on your feet in business clothes, smiling wide to cover up how introverted you are, and speed dating with any CEO who will let you give your elevator pitch. No matter, you proudly took home with you a nice stack of business cards to follow up with. Sitting down at your desk and rolling up your sleeves, you begin entering all your new soon-to-be best friends to your CRM (tip: if you’re using the HubSpot CRM, you can simply..