B2B Marketing Blog

The following may come across as offensive, but my intentions are good so I’m going to go ahead and say it. Having your startup mentioned in the press can be exciting. You’re now a big shot and success is celebrated, yet too many times it’s celebrated regardless of your actual success.  It’s OK, it’s the name of the game, positioning matters. BUT don’t let your ego overwhelm you on the path to actual success that’s truly worth press mentions. My advice? Play the game, let mom brag to the..

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Startups are awesome because they have to work miracles with resources that bigger players often take for granted. Yes, they do not have access to big budget software or expensive developers, but they are surely aware of the importance of a visually attractive presentation or an eye-catching Facebook banner or Instagram post. This is why they will find great help in DIY graphic design tools that are readily available at little or no cost, yet come with excellent features that all startups..

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This article covers several different methods to help you identify and seize opportunities to promote your site quickly and efficiently. I believe that, when it comes down to it, website promotion works best when based on the Pareto principle – that is, 20% of the pages create 80% of the traffic. This article will help you identify, optimize, and promote your best pages, the 20% that generate most of your traffic.

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Desires and possibilities are two vastly different things. We all know the important role marketing plays in the success of a business undertaking, but not everyone has the resources, both human and financial, to create a marketing campaign as they would desire.

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Introduction

In my time doing BizDev here at Bold Digital, 68% of my initial outreach includes telling startups that their blogs are great, but are missing or misusing one critical piece: a strong, persuasive, relevant CTA.

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We’re so lucky to be alive in an era where knowledge is endless. Nowadays, anybody who wants to learn anything can have multiple mentors in the form of books. Exponential growth and improvement are within reach. The following books contain the secret sauce that can change mindsets and help you approach marketing challenges with a wiser vision.

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Hi John,

My company does awesome stuff. There’s a good chance you need us. Would you be free to speak Monday morning?

Best,Shoshi

Before coming to Bold Digital, this was pretty much what my go-to cold outreach looked like. If your first touch sales emails look something like this (even if it’s the beginning of an automated drip), we’ve got a problem.

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Just because you've done a good job showing up in SERPs and a person visited your website does not mean that person is ready to buy anything from you. At least not yet. Trying to sell and survive in a B2B world is not a sprint, but a marathon, and having them come to your page and consume some of the content there is literally just a step in the right direction. It is a long-term game that requires building trust and nurturing a relationship with prospects. (visitors who were never potential..

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Many marketers seem to believe that building content, together with accompanying landing pages and calls to action is all they need to do for a solid inbound marketing funnel. Sure, creating a funnel with different journeys based on your buyer persona is definitely the foundational structure of every campaign, but there is often a vital part missing. And without that vital part, chances are nobody will end up going through those carefully constructed funnels of yours.

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