B2B Marketing Blog

Introduction 

I know, I know. You’ve seen it all before.

The web is swamped by countless blog articles offering you, well -  basically, the same old extensions over and over again.

Most of them are covering very short lists aimed to assist specific needs in the online marketing world according to the hosting site’s niche expertise. But as the marketing world evolves there's a broader understanding that the best form of marketing is the kind that makes everything work in synergy. You simply..

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Over the past few months, we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape in 2016.

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Following our Hubspot Inbound Growth Story Impact Award win, the Hubspot team asked us to create a video that will be featured on our Hubspot impact awards page and details the winning story of who we grew our client BusinessBlocks' business by 600% in 6 months and helped them get acquired by a publicly traded company all using HubSpot and amplified Inbound marketing services. So we did.

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Introduction - marketing vocab

Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown of all of the marketing vocabulary you need to know to hit the ground running. In the past, the marketing dictionary was fairly simple, but with the rise of digital and inbound marketing, social media and SEO, suddenly there’s plenty of new terminology you got to know. So before you..

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According to a recent article on SEL (Search Engine Land), in the last year Google launched more than 1,600 (!) new changes in their search. 

Definitely the most interesting ones are the changes to the Google Adwords quality score reporting.

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We have great news to share! We won the Hubspot Inbound Growth Story Impact award!

The Inbound Growth Award recognizes an agency that helped a client experience rapid growth with Inbound Marketing practices.

We're all feeling very proud – our submission received 91 out of a possible 100 points.

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Introduction - Effective Places to Share B2B Content

In today’s world of cut-throat competition, the success of your business depends on the marketing strategies that you adopt. Content marketing is an extremely useful strategy in the world of business to business.

Successfully reaching out to other potential clients fundamentally means how effectively you display your content and the locations that you select for that purpose.

From social media to formal emails, as someone who is involved..

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Introduction - Taking Your Data Enrichment Strategy to the Next level

Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled out, you could have various pieces of information for each contact such as their name, email, company name, or job title.

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Introduction - The 7 simple SEO mistakes

High-quality, informative content is one of the most important success factors in B2B marketing. 

In fact, research shows that 89% of B2B marketers are using content as a main channel in their marketing strategy. With that said, just 19% rate their organization’s efforts as successful and only 41% are clear on what an effective or successful content marketing strategy even looks like. 

Though there is indeed an impressive growth in the use of content..

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