Desires and possibilities are two vastly different things. We all know the important role marketing plays in the success of a business undertaking, but not everyone has the resources, both human and financial, to create a marketing campaign as they would desire.Read More
We’re so lucky to be alive in an era where knowledge is endless. Nowadays, anybody who wants to learn anything can have multiple mentors in the form of books. Exponential growth and improvement are within reach. The following books contain the secret sauce that can change mindsets and help you approach marketing challenges with a wiser vision.Read More
My company does awesome stuff. There’s a good chance you need us. Would you be free to speak Monday morning?
Before coming to Bold Digital, this was pretty much what my go-to cold outreach looked like. If your first touch sales emails look something like this (even if it’s the beginning of an automated drip), we’ve got a problem.Read More
Just because you've done a good job showing up in SERPs and a person visited your website does not mean that person is ready to buy anything from you. At least not yet. Trying to sell and survive in a B2B world is not a sprint, but a marathon, and having them come to your page and consume some of the content there is literally just a step in the right direction. It is a long-term game that requires building trust and nurturing a relationship with prospects. (visitors who were never potential..Read More
Many marketers seem to believe that building content, together with accompanying landing pages and calls to action is all they need to do for a solid inbound marketing funnel. Sure, creating a funnel with different journeys based on your buyer persona is definitely the foundational structure of every campaign, but there is often a vital part missing. And without that vital part, chances are nobody will end up going through those carefully constructed funnels of yours.Read More
Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out of steam before a business idea manages to grow some roots. That’s why startups try to come up with growth hacks that will allow them to achieve as much sustainable growth as possible before the cash fizzles out. One..Read More
Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience hangs out, getting there and bombarding them with your marketing messages. With the rise of inbound marketing however, the original principle has gotten a small but important spin. Now it’s all about finding your target audience and engaging in meaningful conversation, providing useful, valuable content with the goal of building trust, brand awareness and gaining the position of an expert..Read More