All companies who adopt an Inbound Marketing strategy want it to be effective. Not all are willing to undergo the long process of indexing properly on Google before starting to generate ROI. Marketers reluctant to wait sometime make the mistake of spending large amounts of their budget on "money keywords" on Google AdWords at the hope of converting those (high intent) users into customers. At a small volume there's no problem with that, but at a..Read More
BusinessBlocks is a business that loves small business. In fact, its mission is to empower Main Street to live the American Dream. Justin Kulla started the venture-backed online education company for one reason: to help small businesses that have never had any formal business training/education to succeed.Read More
The controversy of which platform is better for B2B Marketing has been chewed over and over in the last years by marketers, entrepreneurs and bloggers.
For years, LinkedIn has easily been the main ‘real’ player in the B2B Marketing space.
But lately, Facebook is focusing on improving their paid marketing campaigns and continue to develop new and innovative features appealing to B2B companies and marketers alike.
It is commonly thought that B2B Marketers should use LinkedIn..Read More
When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.Read More
B2B companies typically spend significant amounts of money setting up a website they are proud to make their online business card. But consider this - who is ending up on the homepage of your website and at what stage of their decision process? I'll venture a guess that those are prospects who are looking for a specific solution and are now trying to decide between vendors and figure out which can best help them achieve..Read More
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Over the last decade, almost every marketer pondered with the idea of which type of media: owned, paid or earned media - is the most essential marketing tool. The question of whether “earned media” is more valuable than traditional “paid media” isn’t always easy to answer.
With the decline in consumer attitudes toward sponsored ads in the past few years, the question as to which type of media is the most effective for lead Generation is more important than ever. While the idea..Read More
For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy.Read More