It's often believed that social media marketers just spend time on Twitter and Facebook posting memes or watching YouTube videos of cute cats. However, this is not the case, or at least not all of the time. Social media in this day and age is a tremendous asset for digital marketers, and marketing through this channel is a profession, not a hobby. (OK, sometimes it can be both).
The greatest roadblock to social media reporting is that there is a lot to measure, as social media..Read More
From the moment digital advertising entered the arena, it was obvious that it's a game changer. Finally a cost-effectivenes method in which you can actually measure the impact of every dollar spent - no more excuses.
Measuring methods have been changing constantly in order to adapt to marketers' evolving needs and understanding. At first, impressions were mostly measured, a little later on clicks following by the rate between the two.
A Campaign used to be..Read More
When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.
On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.
I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..Read More
With 87% of online marketers using video content, 59% of executives stating they'd rather watch video than read text, and 36% of online consumers trusting video ads - it's pretty obvious that using video content within your marketing is a good idea. Contrary to common beliefs, videos don't have to be million dollar productions. Social media is very much about "behind the scenes" and authenticity. Leveraging your current images or taking mobile videos are great ways to engage..Read More
Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..Read More
As marketers, we have to deal with lots of data and multitasking. My browser is packed with extensions that make my web experience more efficient and accurate. Here's a review of my ultimate 10 favorite browser extensions for marketers (and others).Read More
The first time I used Snapchat, the words "generation gap" painfully sprang to mind. Nothing was intuitive and I found myself googling basic features, not understanding how to upload an image or who sees it. Apparently that's intentional - Snapchat's "user-unfriendly" interface is intended to make you feel old. It's an app for teens, and as that it hides an opportunity. With over 60% of Americans between the ages of 13 and 38 (most under the age of 24) these eager..Read More
An incoming lead is an important milestone in the buyer's journey. You probably know where and when that journey begins but are you in control of when it ends? Are you focusing on nurturing your leads and forgetting to nurture your customers? Consider this - if your churn rate is higher than your growth rate, you're lying to yourself and essentially generating income from new customers and then flushing it down the drain by overlooking customer retention. The good news is that..Read More
Twitter have been discussing changes to their 140 character restriction policy for a few months now. It appears that it's now official that photos, videos, GIFs, polls, quote Tweets and @names in replies will no longer count toward your 140 characters.
These are the details officially published by Twitter:
The following diagram published on Twitter's dev blog displays the new structure of Tweets:
Here are 4 ways to make the most of Twitter's new 140 character updateRead More