B2B Marketing Blog

Over the past few months I’ve been working with Ronen Menipaz to produce a podcast. This was a natural step for us following philosophical conversations about the meaning of success, peak performance and the daily struggles that entrepreneurs around us face (as well as us).

I really believe that startup founders can and should write to their own blog, I’m positive that they have lots of valuable insights to share with the community - the problem is that many times, I see startup founders hit by sudden inspiration, setting off to write a blog post that ends up being 250 words of lost non-optimized potential because they don’t consider search engine optimization and don’t know how to optimize blog posts for SEO. The good news? This can be cured with a few blog..

You’re hovering over the ‘Enter’ button after filling out your email address for a SaaS free trial. “You know they’re probably gonna blast you with emails,” says Mindy Kaling’s Inside Out voice in the back of your mind. For the past two months, I’ve managed to get Mindy out of my head by signing up to 100+ B2B SaaS free plans and trials. But why?

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The challenge of writing fresh, informative and educational content for such narrow audiences like business owners or managers, is rivaled only by the challenge of promoting that content via social..

Just last week, HubSpot published their annual State of Inbound global report. As a researcher at heart myself, I spent a fair amount of time gushing over the stats and content over the past few days; trying to make sense of where Marketing and Sales stand and their developing trends.

I love talks. They inspire, they tell a story, they emerge you in a journey. The best of these are TED Talks. I love how freely available they are to watch online on YouTube or directly from TED. I have been following TED Talks for quite some time now, I even read the book by Chris Anderson on how to give a TED Talk. The talks are like a time capsule where you can learn from the very best. A lot of it is evergreen content too, so what they spoke about then is just as relevant today. It’s..

A couple of weeks ago I had the pleasure to go to one of Israel's largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.

Lucky for me, Jim must have foreseen that look in my eyes and the..

The rise of collaboration tools has made email look just as slow as the old snail mail did back in its early days. Nowadays, team efforts, mobile devices and the need for flexibly available workforce (often home-based) made collaboration tools an essential component of any business effort which relies on cooperation, speed and keeping team members up to date with any development. While stressing collaboration by their very name, these tools are just as excellent platforms for people who..

The demands of modern day workplaces can be quite taxing for both managers and their subordinates, as even advanced bio-machines such as human brains can sometimes have trouble keeping track of all the tasks that need to be taken care of. You can try to juggle every task at the same time, only to end up having all of them crash around you like the spinner’s plates at the circus. This is why you need technology to lend you its helping hand. That help can come in form of task manager software..