B2B Marketing Blog

In an age where all the information of the world fits in the palm of everyone’s hands (even baby hands, can you imagine that), people are more inclined to start their own business, than ever before. Everything they need to know about running a start-up is at their disposal, a lot of which is free to consume and only a few clicks away.

You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware of who exactly your competition is. An investor under the impression that you don’t understand who your competition is, or worse – aware of a competitor that you’re not aware of, won’t take you seriously.

Recently I took part in a think tank for a SaaS product group that was struggling with pricing issues. The issue at hand was that the product team was having a hard time getting users to opt for what they identified as the best offering out of three possible package tiers for their users. 

The product’s standard tier package was originally priced at a fixed cost of $10/mo plus additional usage based costs. Further on down the road, they added a lower tier with limited features. The usage..

Facebook just introduced a new video watching service and considering the direction the internet has been taking in the past couple of years, it shouldn't come as a big surprise to anyone. Before we dig into why I think it's a logical step forward for Facebook, let's first take a look at what this new feature actually is and how it operates.

Raising money for your SaaS product is a minefield. Regardless of whether you are crowdsourcing, at the seed stage or beyond, it is imperative that you have a defined strategy for your product. Who is your target audience? What is your USP? Why should they fund your product? How are you going to present your product to potential investors and to customers? What is your price point and what are your projections in terms of sales and ROI?

Introduction - email marketing

When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts by created personalized and valuable content along with relevant and engaging calls-to-action, to move them through the buyer’s journey. If that’s not content marketing, I don’t know what..

Introduction - content marketing

Consumers are being bombarded with marketing messages every day. That’s because marketers are disregarding a simple reality - the face of advertising has changed. Outbound marketing like interruptive ads, direct mail and cold calling just doesn't work anymore.

Introduction - content that's both relevant and evergreen

Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking around staring at their phones trying to find little AR creatures hiding behind mailboxes and lampposts, all in the hopes to “catch ‘em all”. Within no time at all, marketers couldn’t help but take notice.

Over the course of that summer, the number of blog articles written about ‘Pokémon Go marketing lessons’ was out of control. Since..

Introduction - inbound marketing in the MarTech and AdTech industry

You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen-year-old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with inbound marketing but you’re not totally sure how it all works. If in fact you’ve never heard of inbound, stick around, because I’m about to explain what it is and how it applies to the MarTech and AdTech..