B2B and B2C marketing are worlds apart. As opposed to B2C, B2B sales cycles are typically long and complex, requiring multiple decision makers, aimed at narrow audiences of specific industries, have a high life time value (LTV) per customer, and are long lasting engagements.
Many bold and brave CMOs who tried to make the shift from traditional marketing to online, were disappointed by the results of their efforts, quickly crawling back under the traditional marketing rock. The..Read More
The biggest challenge when selling B2B online, is an authority issue. People want to trust a brand and see it as a professional one before deciding to buy from it. This post will walk you through how to build trust and create long lasting relationships with your prospects, in a way that will make selling to them natural.Read More
Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"
Too often I speak with CMOs who are unsure how their marketing efforts align with their company's businesses goals. I relate this to a general vagueness that is left over from days when marketing wasn't measurable and the key buzzword was branding. Moreover, not all companies have smart goals, resulting in a general confusion when it comes down to creating an actionable marketing strategy that marketing can control, manage and evaluate.
In this post, I'll break down how to..Read More
Your B2B website isn't working. You invested time and money in an overpriced, shiny new website that you were 100% sure will get your phone ringing in no time.
Ask yourself - If you handed your site to a total stranger, would they be able to tell what your business does within 5 seconds?
If they couldn't, then you've got a messaging problem.What you should want from your website: More sales, More conversions, Higher quality leads, build trust. What your customer..Read More
As a marketer, you know the importance of channelling your marketing throughout different social media networks in order to lead people to your website and through your marketing funnel down the buyer's journey.
When it comes to social networks, B2B businesses tend to focus on LinkedIn and overlook Twitter. Yet Twitter is one handy tool that needs to be taken into consideration for your B2B purposes.
Although Twitter is widely used..Read More
2017 is around the corner. This post will walk you through a suggested layout of a B2B marketing plan, and the elements you should consider when proceeding to write your own.Read More
When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It's almost be the opposite of an academic paper. Imagine you're having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that'll make your content enjoyable and get people to read and relate to your brand.Read More
In a world where your goal should be connecting and building long lasting relationships with clients to be, it's important to resonate with the people whose problems you solve with your product or service.
If you think emotions and human interactions are irrelevant to B2B, "because you are targeting businesses", consider this a wakeup call:
B2B isn't about businesses communicating with businesses. It's about humans connecting with humans.
A brand story has the magical power of..Read More