B2B Marketing Blog

Is your marketing strategy headed down a dead-end street?

We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By the end of the coffee break, you have heard about the greatest thing that has ever happened to them, and the second greatest thing, and the third and the twenty-sixth.

You have a great idea for a new startup. You’ve identified a need in your industry, and have a killer product that has the potential to disrupt the market. 

However gone are the days where a great idea will simply attract customers and clients. With all the startups in the world these days, creating a unique, comprehensive startup marketing strategy is critical for success.

But with limited resources and funding, especially in the early days, startup marketing can prove to be a difficult..

If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.

This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..

Despite the fact that the EU General Data Protection Regulation (GDPR) is due to come into effect on May 25, 2018, there is still uncertainty about how businesses handle and protect sensitive data.

In 2017, we thrive on information. Indeed, we are living in the information age. This has inevitably led to the emergence of new approaches to advertising – in particular, content marketing. This exciting and effective form of inbound marketing shows no sign of slowing, however, some find it difficult to discern its impact. 32% of B2B marketers say they have a documented content marketing strategy, but 55% say they are unclear on what content marketing success or effectiveness looks like (..

Update: we just published a new comprehensive guide for marketing your SAAS product, go check it out!

I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.

By the inherent online SaaS nature,..

Well to be honest, we’re excited about all of them.

Following our release of the 2017 State of Marketing Automation report, we were approached by The Telegraph UK and invited to take part in their digital transformation campaign alongside titans such as VISA, IBM and EMC. Humbled and honored we accepted the invite, jumped on a plane to royal London, and gave them our 2 cents on how to create the perfect B2B campaign. 

Introduction

Demos are really one of my favorite parts of the sales process. Something about them reminds me of staying home sick from school and watching reruns of old The Price is Right episodes. Suddenly, I’m walking out in a sparkly dress showing off a prized car with all of its top-of-the-line features and gadgets. The audience (perhaps by command of the applaud box), ooh’s and ah’s over the car, as they all envision themselves driving it down an empty highway into the sunset.