A healthy backlinks profile is an essential part of your brand’s SEO strategy.
All too often, many companies find themselves frustrated when they are obtaining backlinks according to plan, but failing to get traction in search results.
Though the guidelines for websites in all shapes and sizes remain, the perfect backlinks profile is different for every single site. What makes for a perfect backlink profile for a small blog won’t work for a B2B..Read More
Discovering your business has a bad search result associated with it, is a business owner's worst nightmare. All of the hard work you’ve put into ensuring your customers are satisfied with your product or service, may be thrown out the window as a result of one review which found it’s way to the top of your branded Search Engine Results Page (aka SERP).
If you notice a bad review, slanderous remarks, or other negative content showing up at..Read More
Turning complete strangers to customers is a challenge. It requires a deep understanding of the B2B sales cycle and its complexity. When searching for a B2B marketing agency, make sure to partner with professionals who understand your company needs. This post will help you learn what to look out for.Read More
Almost every C-Level executive in a B2B company found themselves, at one stage or another, wondering if the money they're spending on digital marketing is worth the investment. Otherwise put, is their investment generating quality leads that actually turn into customers eventually and they are seeing positive ROI on their investment.
B2B lead generation is a great challenge for most companies and marketers. The main reason is that B2B buyers go through a..Read More
Selling services or products to another business can be frustrating. You need to deal with endless rejections, cold shoulders and being flat out ignored. Your target customers are busy doing their job and they don't want to be interrupted. This post will help you recalculate your route to closing B2B sales.Read More
B2B and B2C marketing are worlds apart. As opposed to B2C, B2B sales cycles are typically long and complex, requiring multiple decision makers, aimed at narrow audiences of specific industries, have a high life time value (LTV) per customer, and are long lasting engagements.
Many bold and brave CMOs who tried to make the shift from traditional marketing to online, were disappointed by the results of their efforts, quickly crawling back under the traditional marketing rock. The..Read More
The biggest challenge when selling B2B online, is an authority issue. People want to trust a brand and see it as a professional one before deciding to buy from it. This post will walk you through how to build trust and create long lasting relationships with your prospects, in a way that will make selling to them natural.Read More
Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"
Too often I speak with CMOs who are unsure how their marketing efforts align with their company's businesses goals. I relate this to a general vagueness that is left over from days when marketing wasn't measurable and the key buzzword was branding. Moreover, not all companies have smart goals, resulting in a general confusion when it comes down to creating an actionable marketing strategy that marketing can control, manage and evaluate.
In this post, I'll break down how to..Read More