B2B Marketing Blog

Despite the fact that the EU General Data Protection Regulation (GDPR) is due to come into effect on May 25, 2018, there is still uncertainty about how businesses handle and protect sensitive data.

In 2017, we thrive on information. Indeed, we are living in the information age. This has inevitably led to the emergence of new approaches to advertising – in particular, content marketing. This exciting and effective form of inbound marketing shows no sign of slowing, however, some find it difficult to discern its impact. 32% of B2B marketers say they have a documented content marketing strategy, but 55% say they are unclear on what content marketing success or effectiveness looks like (..

Update: we just published a new comprehensive guide for marketing your SAAS product, go check it out!

I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.

By the inherent online SaaS nature,..

Well to be honest, we’re excited about all of them.

Following our release of the 2017 State of Marketing Automation report, we were approached by The Telegraph UK and invited to take part in their digital transformation campaign alongside titans such as VISA, IBM and EMC. Humbled and honored we accepted the invite, jumped on a plane to royal London, and gave them our 2 cents on how to create the perfect B2B campaign. 

Introduction

Demos are really one of my favorite parts of the sales process. Something about them reminds me of staying home sick from school and watching reruns of old The Price is Right episodes. Suddenly, I’m walking out in a sparkly dress showing off a prized car with all of its top-of-the-line features and gadgets. The audience (perhaps by command of the applaud box), ooh’s and ah’s over the car, as they all envision themselves driving it down an empty highway into the sunset.

In an age where all the information of the world fits in the palm of everyone’s hands (even baby hands, can you imagine that), people are more inclined to start their own business, than ever before. Everything they need to know about running a start-up is at their disposal, a lot of which is free to consume and only a few clicks away.

You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware of who exactly your competition is. An investor under the impression that you don’t understand who your competition is, or worse – aware of a competitor that you’re not aware of, won’t take you seriously.

Recently I took part in a think tank for a SaaS product group that was struggling with pricing issues. The issue at hand was that the product team was having a hard time getting users to opt for what they identified as the best offering out of three possible package tiers for their users. 

The product’s standard tier package was originally priced at a fixed cost of $10/mo plus additional usage based costs. Further on down the road, they added a lower tier with limited features. The usage..