When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It's almost be the opposite of an academic paper. Imagine you're having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that'll make your content enjoyable and get people to read and relate to your brand.Read More
In a world where your goal should be connecting and building long lasting relationships with clients to be, it's important to resonate with the people whose problems you solve with your product or service.
If you think emotions and human interactions are irrelevant to B2B, "because you are targeting businesses", consider this a wakeup call:
B2B isn't about businesses communicating with businesses. It's about humans connecting with humans.
A brand story has the magical power of..Read More
Creating a strong brand positioning is a challenge almost all businesses face. B2B companies have an extra difficult time positioning themselves among the most relevant clients for their business. This post will walk you through how to position your B2B business by defining your "why", "who", "what" and "how". A strong positioning will set you apart from your competitors and help you attract the most relevant customers for your business.Read More
"A recent survey of 1,200 CEO’s indicated that nearly 70% had lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns." Don't be that kind of CMO!Read More
Inbound links, aka backlinks, are the links to your website or blog that are placed on another website. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound link to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and reasonable anchor..Read More
Following one of the best talks on Inbound 2016, where Doug Kessler addressed the crowd and gave a fascinating walkthrough of how swearing in marketing can be a good idea, I was inspired to write the following post. Hope you enjoy it!
In a personalized world, your marketing should not only attract the personas you'd like to turn into customers, it should also filter those who are not your target prospects. Swearing in your marketing is intimidating. You don't want to come..Read More
A lot of SEO practitioners say that generating good SEO results requires a combination of voodoo, black magic and a load of experience. As it happens, reporting on voodoo is a bit of a problem, resulting in reports that are unreadable. On the one hand SEO is a slow developing process, on the other, search engines are evolving their algorithms constantly, making reporting clear metrics a bigger challange than other measurable marketing efforts.
As with all digital marketing..Read More
Not all marketing efforts can be measured accurately (SEO for example can get very challenging to measure). PPC is great in the sense that it enables very precise (though sometimes complicated) measurments.
As with every aspect of digital marketing reporting, the purpose of a PPC report is to inform you on whether your marketing efforts are helping to achieve your goals. If not, your campaigns need to be realigned to do just that. Don't let yourself get distracted by..Read More