Following our release of the 2017 State of Marketing Automation report, we were approached by The Telegraph and invited to take part in their digital transformation campaign alongside titans such as VISA, IBM and EMC. Humbled and honored we accepted the invite, jumped on a plane to royal London and gave them our 2 cents on how to create the perfect B2B campaign.
We invite you to view the interview here or below:
TLDW (Too Long Didn't Watch): All companies want their voice heard. But the more they try the bigger the noise grows; and the bigger the noise grows, the weaker their signal feels. The solution: Stop interrupting, start adding value.