Despite the fact that the EU General Data Protection Regulation (GDPR) is due to come into effect on May 25, 2018, there is still uncertainty about how businesses handle and protect sensitive data.Read More
In 2017, we thrive on information. Indeed, we are living in the information age. This has inevitably led to the emergence of new approaches to advertising – in particular, content marketing. This exciting and effective form of inbound marketing shows no sign of slowing, however, some find it difficult to discern its impact. 32% of B2B marketers say they have a documented content marketing strategy, but 55% say they are unclear on what content marketing success or effectiveness looks like (..Read More
I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.
By the inherent online SaaS nature, SaaS marketers are “forced” to hack their way to growth online. So, what do most SaaS CMOs do? They..Read More
In today’s world of cut-throat competition, the success of your business depends on the marketing strategies that you adopt. Content marketing is an extremely useful strategy in the world of business to business.
Successfully reaching out to other potential clients fundamentally means how effectively you display your content and the locations that you select for that purpose.
From social media to formal emails, as someone who is involved..Read More
All companies who adopt an Inbound Marketing strategy want it to be effective. Not all are willing to undergo the long process of indexing properly on Google before starting to generate ROI. Marketers reluctant to wait sometime make the mistake of spending large amounts of their budget on "money keywords" on Google AdWords at the hope of converting those (high intent) users into customers. At a small volume there's no problem with that, but at a..Read More
The controversy of which platform is better for B2B Marketing has been chewed over and over in the last years by marketers, entrepreneurs and bloggers.
For years, LinkedIn has easily been the main ‘real’ player in the B2B Marketing space.
But lately, Facebook is focusing on improving their paid marketing campaigns and continue to develop new and innovative features appealing to B2B companies and marketers alike.
It is commonly thought that B2B Marketers should use LinkedIn..Read More
For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy.Read More
Turning complete strangers to customers is a challenge. It requires a deep understanding of the B2B sales cycle and its complexity. When searching for a B2B marketing agency, make sure to partner with professionals who understand your company needs. This post will help you learn what to look out for.Read More
Almost every C-Level executive in a B2B company found themselves, at one stage or another, wondering if the money they're spending on digital marketing is worth the investment. Otherwise put, is their investment generating quality leads that actually turn into customers eventually and they are seeing positive ROI on their investment.
B2B lead generation is a great challenge for most companies and marketers. The main reason is that B2B buyers go through a..Read More