B2B Marketing Blog

Welcome to the June 2022 edition of B2B Marketing Industry News Simply Put! 

Welcome to the May 2022 edition of B2B Marketing industry News Simply Put! 

If I were a CMO of a B2B company in its growth stage (after Series A), this is what I’d focus on in 2022:

Your business may have the best product or service in the world however, if nobody knows about it, nobody will use it. Strategy that companies normally take when approaching this problem is called pr outreach. As part of it, they find journalists and bloggers that are willing to write about services like theirs, reach out to them to let them know about theit service and hope that certain percentage of these people are going to either mention them or link back to their content. Normally, this..

As a B2B digital marketing agency, the content we produce is made for different position holders in businesses to read and gain value from. B2B content, if you will. This helps position our clients and gain relevant traction with a goal of turning strangers into leads and further on customers. The challenge of writing fresh, informative and educational content for such narrow audiences like business owners or managers, is rivaled only by the challenge of promoting that content via social media.

Contemporary startup ecosystem may seem like a “schizophrenic” jungle – overflowing with creative juices in one part, only to be bordered by cash-starved deserts of reality in the neighboring one. The reason for this are varied, chief among them being tight budgets that run out of steam before a business idea manages to grow some roots. That’s why startups try to come up with growth hacks that will allow them to achieve as much sustainable growth as possible before the cash fizzles out. One of..

While blogs will still be a huge way to give and receive value for B2B entrepreneurs in 2018, there’s no doubt that some of the best content for startups is coming in as other resources such as podcasts, videos, and in some cases, even Chrome extensions.