B2B Marketing Blog

 

Introduction to Amplified Inbound Marketing

All companies who adopt an Inbound Marketing strategy want it to be effective. Not all are willing to undergo the long process of indexing properly on Google before starting to generate ROI. Marketers reluctant to wait sometime make the mistake of spending large amounts of their budget on "money keywords" on Google AdWords at the hope of converting those (high intent) users into customers. At a small volume there's no problem with that, but at a..

Read More

B2B Marketing - Facebook vs Linkedin

This article takes a bit of a different approach from the dozens other wrangled ones out there when it comes to evaluating Facebook vs. LinkedIn for B2B.

The controversy of which platform is better for B2B Marketing has been chewed over and over in the last years by marketers, entrepreneurs and bloggers.

For years, LinkedIn has easily been the main ‘real’ player in the B2B Marketing space.

But lately, Facebook is focusing on improving their paid marketing..

Read More

Introduction - Google AdWords For B2B

For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy. 

Read More

Introduction

Turning complete strangers to customers is a challenge. It requires a deep understanding of the B2B sales cycle and its complexity. When searching for a B2B marketing agency, make sure to partner with professionals who understand your company needs. This post will help you learn what to look out for. 

Read More

Introduction to B2B Lead Generation

Almost every C-Level executive in a B2B company found themselves, at one stage or another, wondering if the money they're spending on digital marketing is worth the investment. Otherwise put, is their investment generating quality leads that actually turn into customers eventually and they are seeing positive ROI on their investment.

B2B lead generation is a great challenge for most companies and marketers. The main reason is that B2B buyers go through a..

Read More

Introduction to b2b sales

Selling services or products to another business can be frustrating. You need to deal with endless rejections, cold shoulders and being flat out ignored. Your target customers are busy doing their job and they don't want to be interrupted. This post will help you recalculate your route to closing B2B sales.

Read More

Introduction

B2B and B2C marketing are worlds apart. As opposed to B2C, B2B sales cycles are typically long and complex, requiring multiple decision makers, aimed at narrow audiences of specific industries, have a high life time value (LTV) per customer, and are long lasting engagements.

Many bold and brave CMOs who tried to make the shift from traditional marketing to online, were disappointed by the results of their efforts, quickly crawling back under the traditional marketing rock. The..

Read More

 

Introduction to b2b branding

The biggest challenge when selling B2B online, is an authority issue. People want to trust a brand and see it as a professional one before deciding to buy from it. This post will walk you through how to build trust and create long lasting relationships with your prospects, in a way that will make selling to them natural.

Read More

Introduction

Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"

I've heard many forms of this, dozens of times, from brilliant and successful people on many occasions. It's always brought a big smile to my face. Not because I decried them, god forbid. But it proved to me how SEO has and still is perceived incorrectly by many business owners. Let me explain why B2B SEO is worth..
Read More