Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"
Your B2B website isn't working. You invested time and money in an overpriced, shiny new website that you were 100% sure will get your phone ringing in no time.
Ask yourself - If you handed your site to a total stranger, would they be able to tell what your business does within 5 seconds?
If they couldn't, then you've got a messaging problem.What you should want from your website: More sales, More conversions, Higher quality leads, build trust. What your customer..Read More
As a marketer, you know the importance of channelling your marketing throughout different social media networks in order to lead people to your website and through your marketing funnel down the buyer's journey.
When it comes to social networks, B2B businesses tend to focus on LinkedIn and overlook Twitter. Yet Twitter is one handy tool that needs to be taken into consideration for your B2B purposes.
Although Twitter is widely used..Read More
2018 is around the corner. This post will walk you through a suggested layout of a B2B marketing plan, and the elements you should consider when proceeding to write your own.Read More
In a world where your goal should be connecting and building long-lasting relationships with clients to be, it's important to resonate with the people whose problems you solve with your product or service.
If you think emotions and human interactions are irrelevant to B2B brand storytelling, "because you are targeting businesses", consider this a wakeup call:
B2B isn't about businesses communicating with businesses. It's about humans connecting with..Read More
Creating a strong brand positioning is a challenge almost all businesses face. B2B companies have an extra difficult time positioning themselves among the most relevant clients for their business. This post will walk you through how to position your B2B business by defining your "why", "who", "what" and "how". A strong positioning will set you apart from your competitors and help you attract the most relevant customers for your business.Read More
It's not uncommon for a business to get excited about a new lead and to spend time on what will eventually turn out to be a waste of time and resources. Identifying the right B2B leads at an early stage of your sales funnel can skyrocket your entire company's performance.
On the one hand, it is crucial not to waste time on clearly irrelevant B2B prospects, and on the other, it’s important not to fall in this trap of ignoring them - some leads may appear irrelevant because they..Read More
According Hubspot: lead nurturing is the process of building relationships with prospects with the goal of earning their business when they are ready.
As with any relationship, a relationship with your prospective clients requires building trust. Getting your sales team to cold call a stranger who has not yet been properly acquainted with your company and does not yet trust you, is a good way to ruin a potential sale. In fact, statistically speaking, 73% of B2B leads are not..Read More
Facebook is known as one of the major ad networks available today. Since the social network is mainly for recreational and personal uses, B2B businesses tend to leave this channel low-touched or not touched at all. This of course is a terrible mistake since B2B buyers are also human and use Facebook just like any other user. The trick is too truly understand your buyer personas and to promote the content they want to read according to their stage..Read More