According Hubspot: lead nurturing is the process of building relationships with prospects with the goal of earning their business when they are ready.
As with any relationship, a relationship with your prospective clients requires building trust. Getting your sales team to cold call a stranger who has not yet been properly acquainted with your company and does not yet trust you, is a good way to ruin a potential sale. In fact, statistically speaking, 73% of B2B leads are not..Read More
Facebook is known as one of the major ad networks available today. Since the social network is mainly for recreational and personal uses, B2B businesses tend to leave this channel low-touched or not touched at all. This of course is a terrible mistake since B2B buyers are also human and use Facebook just like any other user. The trick is too truly understand your buyer personas and to promote the content they want to read according to their stage..Read More
People say that television is the best medium in the world. The only problem is, that they haven’t yet gotten the memo that television is dead.
I mean, television is still the pastime for most people but most haven’t noticed that they are actually watching the internet. VOD, Netflix and smartv’s have changed the way advertisers use the medium.
If once upon a time a stupid people meter would guess who lives in what house using a small percentile of people..Read More
B2B companies tend to feel boring. As a result, they avoid social media. That's a mistake. B2B customers are on Facebook just as B2C customers are. When drilling down, it's possible to ignite interest in your world and create a community of followers even of a B2B Facebook page.
Here are a few tips to get the ball rolling.Read More
When creating a marketing strategy for B2B purposes, the targeted personas within businesses are actually seen as individuals. There are, though, some very important differences between B2B and b2c marketing.
The 4 following key differentiators are important when considering a B2B lead generation strategy.Read More
Social media is no longer considered a channel where people simply share news with each other, chat about their everyday life or post fun content for their friends. While it was initially designed to serve such purposes, nowadays social media is crucial for every business’s online success and sales generation.
For example, common practices like creating a social media activity calendar, building relationships with potential and existing customers, establishing..Read More
When it comes to choosing a B2B marketing channel, it's important to understand that what defines the channel as being good or bad, are the goals set. Not every channel is the same and, hence, the value it brings is not the same. While a B2C Company can expect to sell its product through a single channel, this is not the case with B2B due to the complex buying process and decisions that prospects need to make before the purchase.
‘Creative’ is not the word to go with ‘marketing’ when it comes to B2B marketing. In fact, B2B companies should only generate a straightforward message to their potential buyers. And, sales representatives in suits are the ones to be in charge when it comes to lead generation and everything required to make a sale happen.
Time to rethink this oldschool approach!
B2B companies need to step out and be creative in their marketing efforts. In fact, some of them are not only..Read More
Here is a fact: 94% of B2B buyers conduct at least some form of research online prior to making a purchasing decision. This essentially means that acquiring leads online is one of the best ways to increase the sales of any B2B company. However, not all leads are created equal and should be treated the same way.
Now, even though B2B companies realize the opportunity lying in generating leads online, most of them forget the most important thing: B2B is..Read More