Introduction 

‘Creative’ is not the word to go with ‘marketing’ when it comes to B2B marketing. In fact, B2B companies should only generate a straightforward message to their potential buyers. And, sales representatives in suits are the ones to be in charge when it comes to lead generation and everything required to make a sale happen.

Time to rethink this oldschool approach! 

B2B companies need to step out and be creative in their marketing efforts. In fact, some of them are not only..

Introduction to high quality B2B leads

Here is a fact: 94% of B2B buyers conduct at least some form of research online prior to making a purchasing decision. This essentially means that acquiring leads online is one of the best ways to increase the sales of any B2B company. However, not all leads are created equal and should be treated the same way.

Now, even though B2B companies realize the opportunity lying in generating leads online, most of them forget the most important thing: B2B is..

Introduction to B2B content marketing

When crafting B2B blog content, don't forget that your end goal should be conversions. It's no secret that a B2B sales cycle takes time - don't expect to turn strangers into customers the first instance they come in contact with your content. Instead, make sure you initiate a relationship with them. Add value, build trust and push them down the buyer's journey to a point where they're ready and willing to buy what your company is offering.

The..