I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.
By the inherent online SaaS nature, SaaS marketers are “forced” to hack their way to growth online. So, what do most SaaS CMOs do? They..Read More
When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts by created personalized and valuable content along with relevant and engaging calls-to-action, to move them through the buyer’s journey. If that’s not content marketing, I don’t know what..Read More
Consumers are being bombarded with marketing messages every day. That’s because marketers are disregarding a simple reality - the face of advertising has changed. Outbound marketing like interruptive ads, direct mail and cold calling just doesn't work anymore.Read More
In today’s world of cut-throat competition, the success of your business depends on the marketing strategies that you adopt. Content marketing is an extremely useful strategy in the world of business to business.
Successfully reaching out to other potential clients fundamentally means how effectively you display your content and the locations that you select for that purpose.
From social media to formal emails, as someone who is involved..Read More
B2B companies typically spend significant amounts of money setting up a website they are proud to make their online business card. But consider this - who is ending up on the homepage of your website and at what stage of their decision process? I'll venture a guess that those are prospects who are looking for a specific solution and are now trying to decide between vendors and figure out which can best help them achieve..Read More
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When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It's almost be the opposite of an academic paper. Imagine you're having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that'll make your content enjoyable and get people to read and relate to your brand.Read More
Following one of the best talks on Inbound 2016, where Doug Kessler addressed the crowd and gave a fascinating walkthrough of how swearing in marketing can be a good idea, I was inspired to write the following post. Hope you enjoy it!
In a personalized world, your marketing should not only attract the personas you'd like to turn into customers, it should also filter those who are not your target prospects. Swearing in your marketing is intimidating. You don't want to come..Read More
With 87% of online marketers using video content, 59% of executives stating they'd rather watch video than read text, and 36% of online consumers trusting video ads - it's pretty obvious that using video content within your marketing is a good idea. Contrary to common beliefs, videos don't have to be million dollar productions. Social media is very much about "behind the scenes" and authenticity. Leveraging your current images or taking..Read More