Writing for B2B audiences is a tricky gig. Getting people to like it? Even trickier.Read More
Google released their yearly “search on” video. And it’s awesome.Read More
I am sure as an excel user you probably use the same basic calculation functions. Are you doing the same with your Marketing Automation platform?Read More
If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content. Here’s your chance to rectify that oversight.Read More
Content is evolving and if you want to survive, you should, too.Read More
When it comes to content distribution, one of the most effective and popular strategies is applying ego baits. It’s by no means a novel strategy but one that’s been increasingly getting attention and recognition in the past few years, especially with the social media boom. As such, it deems a closer look for its potential and effectiveness.Read More
Every businesses and entrepreneur dreams of writing great content that engages, inspires, and activates readers to do, try or learn something new. In an inbound marketing world, getting this right can put you on the fast track to organically driving up your traffic volumes to your website, as well as driving increased awareness of your brand and in turn more sales. It can also position you and your brand as a thought leader strengthening your credibility in what you do or offer.Read More
Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience hangs out, getting there and bombarding them with your marketing messages. With the rise of inbound marketing however, the original principle has gotten a small but important spin. Now it’s all about finding your target audience and engaging in meaningful conversation, providing useful, valuable content with the goal of building trust, brand awareness and gaining the position of an expert..Read More
Update: we just published a new comprehensive guide for marketing your SAAS product, go check it out!
I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.
By the inherent online SaaS nature,..Read More