B2B Marketing Blog

B2B marketers are obsessed with measuring metrics.

I'll keep it brief, took the liberty of mapping out all core publisher events happening throughout  2021, both online and offline, plus all the essential information you'll need in order to make the most out of them - you're welcome and stay safe!

In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google apply judgement and don’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations team at Google, recently confirmed that the search engine algorithms don’t negatively score repeated content across pages.

Writing for B2B audiences is a tricky gig. Getting people to like it? Even trickier.

Google released their yearly “search on” video. And it’s awesome.

I am sure as an excel user you probably use the same basic calculation functions. Are you doing the same with your Marketing Automation platform? 

If you haven’t heard or used Google NLP API, you’ve seriously missed out on a great opportunity to optimize your content. Here’s your chance to rectify that oversight. 

Content is evolving and if you want to survive, you should, too.

When it comes to content distribution, one of the most effective and popular strategies is applying ego baits. It’s by no means a novel strategy but one that’s been increasingly getting attention and recognition in the past few years, especially with the social media boom. As such, it deems a closer look for its potential and effectiveness.