B2B companies typically spend significant amounts of money setting up a website they are proud to make their online business card. But consider this - who is ending up on the homepage of your website and at what stage of their decision process? I'll venture a guess that those are prospects who are looking for a specific solution and are now trying to decide between vendors and figure out which can best help them achieve..Read More
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When writing a blog post, the biggest mistake people make is to write in a formal style. A good blog is friendly and easy to read. It's almost be the opposite of an academic paper. Imagine you're having a conversation or writing to a friend, and apply the same style to your writing. This post will walk you through brand blog writing tips that'll make your content enjoyable and get people to read and relate to your brand.Read More
Following one of the best talks on Inbound 2016, where Doug Kessler addressed the crowd and gave a fascinating walkthrough of how swearing in marketing can be a good idea, I was inspired to write the following post. Hope you enjoy it!
In a personalized world, your marketing should not only attract the personas you'd like to turn into customers, it should also filter those who are not your target prospects. Swearing in your marketing is intimidating. You don't want to come..Read More
With 87% of online marketers using video content, 59% of executives stating they'd rather watch video than read text, and 36% of online consumers trusting video ads - it's pretty obvious that using video content within your marketing is a good idea. Contrary to common beliefs, videos don't have to be million dollar productions. Social media is very much about "behind the scenes" and authenticity. Leveraging your current images or taking..Read More
Sometimes what we are seeking is right under our nose. If you are running a company blog, chances are, the content you have already created and published provides great overlooked opportunities. This post will teach you how to repurpose your content and make the most out of it.Read More
Creating remarkable content constantly can get challenging. I know what it's like to stare at the screen and feel blank. Finding the right topics to write about in a relevant and compelling way, on a schedule, does not always help to get your creative juices flowing. As with any muscle, it's important to keep exercising the idea muscle so that it doesn't atrophy. This post will cover some useful hacks to help you find topics to write about, and then..Read More
B2B companies tend to feel boring. As a result, they avoid social media. That's a mistake. B2B customers are on Facebook just as B2C customers are. When drilling down, it's possible to ignite interest in your world and create a community of followers even of a B2B Facebook page.
Here are a few tips to get the ball rolling.Read More
‘Creative’ is not the word to go with ‘marketing’ when it comes to B2B marketing. In fact, B2B companies should only generate a straightforward message to their potential buyers. And, sales representatives in suits are the ones to be in charge when it comes to lead generation and everything required to make a sale happen.
Time to rethink this oldschool approach!
B2B companies need to step out and be creative in their marketing efforts. In fact, some of them are not only..Read More