B2B Marketing Blog

Introduction - Time is of the essence

Landing pages are a business’s gatekeepers to the realm of high profits. But, how do you get those gatekeepers to let you through? Does your industry matter? Does your company size matter? How do you know if the conversion rate you have now is good, bad or satisfactory?

In Short: What’s a good landing page conversion rate you want to be looking at?

Questions, questions, questions…

99% of businesses ask themselves these questions every day, over and over..

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Thank you pages provide a wonderful opportunity to improve your performance and to move your prospects down the buyer's journey (the active research process a potential buyer goes through leading up to a purchase).

Using thank you pages and applying best practices can increase your leads --> customer conversion rates. Learn exactly how to seize the momentum in this post.

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Introduction - CTA 

Calls-to-action (CTA) can make or break your conversion rates. They are the bottom line of your landing page effort. Effective CTAs will capture the attention of your prospective customers and should persuade them to click.

CTAs are mainly used on:

  • display ads
  • product pages
  • email marketing
  • social media
  • direct mail
  • …anywhere you market your offers.
Follow these guidelines to create persuasive, attention grabbing CTAs Read More


Introduction -  creating killer landing pages

Landing pages are a core element in any lead generation campaign. A good landing page will capture prospective customers and help you convert them into leads.Time and again, we see a misuse of this tool resulting in poor conversion rates and a baffled marketing manager, not sure when things went south.The good news is that there are 5 rules of thumb which can help you create a killer landing page and increase conversion rate:

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