B2B Marketing Blog

The following may come across as offensive, but my intentions are good so I’m going to go ahead and say it. Having your startup mentioned in the press can be exciting. You’re now a big shot and success is celebrated, yet too many times it’s celebrated regardless of your actual success.  It’s OK, it’s the name of the game, positioning matters. BUT don’t let your ego overwhelm you on the path to actual success that’s truly worth press mentions. My advice? Play the game, let mom brag to the..

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Desires and possibilities are two vastly different things. We all know the important role marketing plays in the success of a business undertaking, but not everyone has the resources, both human and financial, to create a marketing campaign as they would desire.

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Introduction

In my time doing BizDev here at Bold Digital, 68% of my initial outreach includes telling startups that their blogs are great, but are missing or misusing one critical piece: a strong, persuasive, relevant CTA.

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We’re so lucky to be alive in an era where knowledge is endless. Nowadays, anybody who wants to learn anything can have multiple mentors in the form of books. Exponential growth and improvement are within reach. The following books contain the secret sauce that can change mindsets and help you approach marketing challenges with a wiser vision.

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Is your marketing strategy headed down a dead-end street?

We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By the end of the coffee break, you have heard about the greatest thing that has ever happened to them, and the second greatest thing, and the third and the twenty-sixth.

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Well to be honest, we’re excited about all of them.

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In an age where all the information of the world fits in the palm of everyone’s hands (even baby hands, can you imagine that), people are more inclined to start their own business, than ever before. Everything they need to know about running a start-up is at their disposal, a lot of which is free to consume and only a few clicks away.

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You have an idea for a startup, you’ve put together a team and now you want to find an investment. Your idea is important but your potential investors will probably be even more interested in figuring out whether or not you’re aware of who exactly your competition is. An investor under the impression that you don’t understand who your competition is, or worse – aware of a competitor that you’re not aware of, won’t take you seriously.

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Facebook just introduced a new video watching service and considering the direction the internet has been taking in the past couple of years, it shouldn't come as a big surprise to anyone. Before we dig into why I think it's a logical step forward for Facebook, let's first take a look at what this new feature actually is and how it operates.

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