B2B Marketing Blog

Introduction

Back in the Summer of 2016, Pokémon Go was all the rage. Everywhere you went, you saw people walking around staring at their phones trying to find little AR creatures hiding behind mailboxes and lampposts, all in the hopes to “catch ‘em all”. Within no time at all, marketers couldn’t help but take notice.

Over the course of that summer, the number of blog articles written about ‘Pokémon Go marketing lessons’ was out of control. Since Pokémon Go was so incredibly relevant, it was..

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Introduction

You know what they say about those who assume (if you don’t know the answer to this, ask the next thirteen-year-old you see). But let me venture a guess that you fall into a camp of people who are vaguely familiar with inbound marketing but you’re not totally sure how it all works. If in fact you’ve never heard of inbound, stick around, because I’m about to explain what it is and how it applies to the MarTech and AdTech vertical.

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Introduction

In our world’s revolution of becoming more hi-tech and automated by the day, you’re on the front lines of the movement. Your work is brilliant and innovative, turning some of the more (dare I say it) mundane parts of marketing and ad networking into something of the past. Your software or tool is going to make a lot of companies and individuals very very happy. 

With a dramatic increase from 150 to 5000 MarTech companies from 2011 to 2017 though, it’s more important than ever to..

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Introduction

Traditional marketing agencies work with their clients in a vacuum. Many times, companies that work with agencies have little contact with other clients past the case studies the agency puts out on their website. 

That being the case, it’s often unheard of that clients have the opportunity to share with each other nuggets of wisdom they individually picked up along the way. Each has (in the words of our agency coach and Hubspot Sales Director Dan Tyre) Big Wins and Little Wins..

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Introduction 

I know, I know. You’ve seen it all before.

The web is swamped by countless blog articles offering you, well -  basically, the same old extensions over and over again.

Most of them are covering very short lists aimed to assist specific needs in the online marketing world according to the hosting site’s niche expertise. But as the marketing world evolves there's a broader understanding that the best form of marketing is the kind that makes everything work in synergy. You simply..

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Introduction

Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of confusing acronyms. In this blog post, we’re gonna go through the rundown of all of the marketing vocabulary you need to know to hit the ground running. In the past, the marketing dictionary was fairly simple, but with the rise of digital and inbound marketing, social media and SEO, suddenly there’s plenty of new terminology you got to know. So before you you go out there..

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Introduction

Too often I speak with CMOs who are unsure how their marketing efforts align with their company's businesses goals. I relate this to a general vagueness that is left over from days when marketing wasn't measurable and the key buzzword was branding. Moreover, not all companies have smart goals, resulting in a general confusion when it comes down to creating an actionable marketing strategy that marketing can control, manage and evaluate.

In this post, I'll break down how to..

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Introduction 

As marketers, we have to deal with lots of data and multitasking. My browser is packed with extensions that make my web experience more efficient and accurate. Here's a review of my ultimate 10 favorite browser extensions for marketers (and others). 

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Introduction

It is not a secret that getting sales and marketing collaboration around common goals is a big challenge for most organizations. The process of getting them to cooperate is called "smarketing". It might be difficult but it's worth it. In fact, companies with a strong collaboration between sales and marketing get 20% more annual revenue growth. In this post we will teach you how to set the stage for smarketing in order to improve your overall performance and wellbeing of your..

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