B2B Marketing Blog

Introduction - Attribution Modeling

In the last two posts, I tried to explain the basic concept of Attribution Modeling and how to use Google Analytics to create custom Attribution Models. The previous two stages are relatively quite easy to execute. This last part is the point things get a bit trickier. If you are not yet clear on the concept of Attribution Modeling, make sure to go back and read the two previous parts of this series. To proceed reading without doing that will honestly be..

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Introduction 

On my last post, I shed a light on the role, importance and kinds of attribution models by giving examples and elaborating on the logic behind each model. In the second post in this series, I am going to share how to apply and compare different attribution models by using Google Analytics.Before you head on to read this post, make sure you read my previous post in the series: Overview of Attribution Modeling

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Introduction 

We now live in a digital age where users visit several sites by means of various devices while going through their buying journey. Your website is not different, users will visit your website a number of times before completing a transaction or providing their credentials and turning into a lead. You have to track their shopping behavior, know which marketing channels and marketing campaigns have the most impact on their behavior and what products and services they are most..

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