Phew! The conference is over. It’s been long, tiring day (or days) on your feet in business clothes, smiling wide to cover up how introverted you are, and speed dating with any CEO who will let you give your elevator pitch. No matter, you proudly took home with you a nice stack of business cards to follow up with. Sitting down at your desk and rolling up your sleeves, you begin entering all your new soon-to-be best friends to your CRM (tip: if you’re using the HubSpot CRM, you can simply scan..

Introduction - A tap into Email Marketing Benchmarks

Marketing data, statistics and benchmarks are essential for businesses to understand how exactly they are faring in their industry, what aspects of their marketing they should improve, how good or bad they are doing compared to others and so on.

However, while some data is fairly easy to extract (like social media presence, best performing blogs of your competitors and their engagement level, evaluating overall marketing performance with the..

Introduction

Email marketing is sometimes overlooked. As technology evolves marketers sometimes mistakenly think that using email as a marketing channel is spammy and obsolete. The reality is light years away. With 91% of consumers checking their email daily (ExactTarget) and a marketing ROI of 4,300% (!!) (copyblogger), if you’ve given up on email marketing, I suggest reevaluating your strategy. Email marketing done right can skyrocket your performance. In this post I'll help you understand..

Introduction -  Email Marketing Performance

When setting off to structure a marketing email, it's important to understand that you're at war. You have seconds to grab attention. If your email recipients are anyone other than your mother, you cannot afford to be tiring to your prospects eye. You cannot afford to be boring, and you cannot be interruptive. Your emails need to be easy to read, or else they will not be read. It's as simple as that. With these ground rules in mind, let's set off to..

Introduction

In an era where people check their emails an average of 74 times a day, neglecting emails as a marketing tool is a huge missed opportunity. It's important however to remember that landing into a person's inbox is somewhat of an intimate intrusion which should not be taken lightly. Assuming you are not a spammer (please don't be), an email should be sent between consenting sides. If a person trusts you by opting in to your mailing list and allowing you do contact them, don't abuse..