A Bold Blog

 

Introduction

All companies who adopt an Inbound Marketing strategy want it to be effective. Not all are willing to undergo the long process of indexing properly on Google before starting to generate ROI. Marketers reluctant to wait sometime make the mistake of spending large amounts of their budget on "money keywords" on Google AdWords at the hope of converting those (high intent) users into customers. At a small volume there's no problem with that, but at a large volume  this always..

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INTRODUCTION:

When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.

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Introduction

Inbound links, aka backlinks, are the links to your website or blog that are placed on another website. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound link to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and reasonable anchor texts (the text that is..

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Introduction

Inspired by Inbound 2016, I've prepared this list of truths that all companies need to accept in order to stick around in the years to follow.

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INTRODUCTION:

When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.

On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.

I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..

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Introduction 

Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..

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Introduction 

Have you ever paused to define what qualifies as a MQL vs. SQL in your company? (marketing qualified leads vs. sales qualified leads) If not, let's set some ground rules and improve your marketing and sales approach to incoming leads. 

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Introduction 

Inbound success does not happen overnight. However, if you understand the value of creating long lasting relationships with potential customers, this post will break down the 4 fundamentals of Inbound Marketing success.

Be sure to review this post before you set off to creating an Inbound Marketing strategy.

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