If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.
This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..Read More
I speak with many B2B CMOs who tell me online marketing isn’t relevant when it comes to B2B. Such companies stick to traditional methods such as trade shows, cold calling and god forbid – traditional media such as billboards or even TV. SaaS marketers don’t have the privilege of disregarding online marketing as a core platform for generating customers.
By the inherent online SaaS nature, SaaS marketers are “forced” to hack their way to growth online. So, what do most SaaS CMOs do? They..Read More
All companies who adopt an Inbound Marketing strategy want it to be effective. Not all are willing to undergo the long process of indexing properly on Google before starting to generate ROI. Marketers reluctant to wait sometime make the mistake of spending large amounts of their budget on "money keywords" on Google AdWords at the hope of converting those (high intent) users into customers. At a small volume there's no problem with that, but at a..Read More
When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.Read More
"A recent survey of 1,200 CEO’s indicated that nearly 70% had lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns." Don't be that kind of CMO!Read More
Inbound links, aka backlinks, are the links to your website or blog that are placed on another website. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound link to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and reasonable anchor..Read More
When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.
On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.
I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..Read More
Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..Read More