B2B Marketing Blog

This article is part of a limited series that will cover more actionable steps that you can take in order to enter Google's Knowledge Graph and thus obtain a Knowledge Panel. 

B2B marketers are obsessed with measuring metrics.

I'll keep it brief, took the liberty of mapping out all core publisher events happening throughout  2021, both online and offline, plus all the essential information you'll need in order to make the most out of them - you're welcome and stay safe!

Google released their yearly “search on” video. And it’s awesome.

You may think that coming up with a mission statement is a waste of time, that it’s BS, or fluff. I think it isn’t. In fact, it is critical for your startup as it helps you deeply figure out what you’re truly about, and fine tune your company’s compass. It’ll help you define and understand your holistic goals, sets your company apart from the competition, and assists in focusing your activities toward fulfilling your vision.

Last week HubSpot launched a new Account Based Marketing (ABM) solution, it’s a natural step that ties down all aspects of inbound sales. This should be used in addition to the sales pipeline to help organize and better manage communication with key accounts. 

Inbound 2019 was incredible. It’s was a chance to take a 3 day break, learn, develop and get inspired by and from like-minded people. So much was going on. Elizabeth Gilbert was there, talking about the importance of relaxing, setting priorities, setting boundaries and having a visceral knowledge that “it’s all going to be alright”. Alex Ohanian, co-founder of Reddit spoke of the importance of gender equality, the struggles of combining motherhood and career and his vision of implementing paid..

I love talks. They inspire, they tell a story, they emerge you in a journey. The best of these are TED Talks. I love how freely available they are to watch online on YouTube or directly from TED. I have been following TED Talks for quite some time now, I even read the book by Chris Anderson on how to give a TED Talk. The talks are like a time capsule where you can learn from the very best. A lot of it is evergreen content too, so what they spoke about then is just as relevant today. It’s like..