B2B Marketing Blog

Introduction to inbound leads

When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.

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Introduction - Measure Inbound Marketing ROI

"A recent survey of 1,200 CEO’s indicated that nearly 70% had lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns."  Don't be that kind of CMO! 

Inbound Marketing is one of the most important, yet underrated and misunderstood sections of business, particularly this ever so mentioned key performance indicator “ROI”. 

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Introduction to Inbound Link Building

Building inbound links, aka backlinks, represents the process through which another website links to your website or blog. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound links to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural..

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Introduction

Inspired by Inbound 2016, I've prepared this list of truths that all companies need to accept in order to stick around in the years to follow.

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Introduction 

When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.

On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.

I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..

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Introduction 

Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..

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Introduction 

Have you ever paused to define what qualifies as a MQL vs. SQL in your company? (marketing qualified leads vs. sales qualified leads) If not, let's set some ground rules and improve your marketing and sales approach to incoming leads. 

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Introduction 

Inbound success does not happen overnight. However, if you understand the value of creating long lasting relationships with potential customers, this post will break down the 4 fundamentals of Inbound Marketing success.

Be sure to review this post before you set off to creating an Inbound Marketing strategy.

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Introduction 

If your main sales processes are based on cold calling and generic pitches, you're not alone. Yet I'm guessing sales have not been performing as well as they used to. The reason is that traditional sales have shifted from being seller centric to buyer centric.

Nowadays, 60% of a buyer's purchase decisions are made before even talking to a sales rep.

It might be a good idea to keep up with your customer's buying habits by adopting an inbound sales strategy. This post will teach..

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