B2B Marketing Blog

Introduction

Inbound Marketing is customer focused. It's all about creating marketing that people love, not interrupting, understanding the buyer's journey, and getting found and chosen by your potential customers, when they have an actual need. It's entirely possible to implement an Inbound Marketing strategy without using tools such as HubSpot. So why use it and how does it actually work? Find out in this post.

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Introduction

Here's a simple truth, it's cheaper to retain a customer than to acquire one. You should be focusing on building trust from the first moment you interact with a prospect, and from then on, never take your foot off the gas. Keep nurturing your prospects as you would in any healthy relationship.

 

If you are currently focusing all your marketing efforts on attracting, converting and closing your customers - you are failing on what might be the most important stage – retaining and..

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Introduction to lead nurturing

"Coming together is a beginning, keeping together is a progress, working together is success" Henry Ford.

Well said Henry, but what is lead nurturing? 

Exactly that.

Lead nurturing is the process of building a relationship with your prospects at every stage of their buyer's journey.

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Introduction to Inbound Marketing

Since 2006, Inbound Marketing has been the most effective marketing strategy for promoting companies in the online platform.

The sole purpose of this strategy is to attract prospects by offering value to them.

Definition: “Inbound Marketing is the process of attracting buyer personas via content creation before they are even ready to buy.”

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Introduction

Would you ask a someone to marry you on the first date? Hollywood romance stories sometime portray such successful love at first sight scenarios.

Real life? Not so simple. Reality normally requires building a relationship before popping the question. Earning trust, learning to know one another, seeing that you are right for each other and taking the relationship to the next level when you're ready.

If this makes sense to you so far, then why oh why are you selling to strangers..

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Introduction to Inbound Marketing Strategy 

Inbound strategy is not a silver bullet or a cup of instant coffee, it would not suddenly make all your problems disappear and populate your CRM with the hottest leads. Here are some of the most popular pitfalls and difficulties that you may face when trying to implement an inbound marketing strategy: 

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Introduction 

This is a fairly common question asked by lots of businesses. Every business has a limited amount of resources (human, cash, time) and needs to utilize those as efficiently as possible.

The truth is that both methods have their ups and downs: there is no single right answer here, just like pretty much anything else concerning marketing. It depends on your business, budget, target group, website content, design, short term and long term goals, company vision and a few dozens..

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Introduction

Persuading top level management to adopt Inbound Marketing can be a challenge. They want hard numbers. They want bottom line forecasts. And they are not wrong to inquire why exactly they should give you an inbound budget. To get the buy-in from top-level executives you need to show that inbound marketing can generate ROI.

Here’s how.

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Introduction 

To reach your target audience using inbound marketing boils down to content. Here’s inbound marketing, simplified:

You have to present the right content to the right audience via the right medium at the right time.

At the end of the day, you reach your target audience members when you “feed” them the types of content they are seeking either directly on search engines or indirectly by congregating in social media communities.

How do you do that though?

The practical, inbound..

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