B2B Marketing Blog

Introduction

Inspired by Inbound 2016, I've prepared this list of truths that all companies need to accept in order to stick around in the years to follow.

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Introduction 

When deciding to implement an inbound marketing strategy, many companies face a dilemma whether to outsource the services or do the work in-house.

On the one hand, outsourcing to an agency means relying on skills and expertise of professionals, on the other hand, there is always a fear of dependency on a third party who does not have the same stakes as you in your brand.

I believe that the pros of outsourcing outweigh the cons. Inbound marketing requires a lot of experience..

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Introduction 

Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..

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Introduction 

Have you ever paused to define what qualifies as a MQL vs. SQL in your company? (marketing qualified leads vs. sales qualified leads) If not, let's set some ground rules and improve your marketing and sales approach to incoming leads. 

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Introduction 

Inbound success does not happen overnight. However, if you understand the value of creating long lasting relationships with potential customers, this post will break down the 4 fundamentals of Inbound Marketing success.

Be sure to review this post before you set off to creating an Inbound Marketing strategy.

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Introduction 

If your main sales processes are based on cold calling and generic pitches, you're not alone. Yet I'm guessing sales have not been performing as well as they used to. The reason is that traditional sales have shifted from being seller centric to buyer centric.

Nowadays, 60% of a buyer's purchase decisions are made before even talking to a sales rep.

It might be a good idea to keep up with your customer's buying habits by adopting an inbound sales strategy. This post will teach..

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Introduction

Inbound Marketing is customer focused. It's all about creating marketing that people love, not interrupting, understanding the buyer's journey, and getting found and chosen by your potential customers, when they have an actual need. It's entirely possible to implement an Inbound Marketing strategy without using tools such as HubSpot. So why use it and how does it actually work? Find out in this post.

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Introduction

Here's a simple truth, it's cheaper to retain a customer than to acquire one. You should be focusing on building trust from the first moment you interact with a prospect, and from then on, never take your foot off the gas. Keep nurturing your prospects as you would in any healthy relationship.

 

If you are currently focusing all your marketing efforts on attracting, converting and closing your customers - you are failing on what might be the most important stage – retaining and..

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Introduction to lead nurturing

"Coming together is a beginning, keeping together is a progress, working together is success" Henry Ford.

Well said Henry, but what is lead nurturing? 

Exactly that.

Lead nurturing is the process of building a relationship with your prospects at every stage of their buyer's journey.

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