B2B Marketing Blog

Introduction

Persuading top level management to adopt Inbound Marketing can be a challenge. They want hard numbers. They want bottom line forecasts. And they are not wrong to inquire why exactly they should give you an inbound budget. To get the buy-in from top-level executives you need to show that inbound marketing can generate ROI.

Here’s how.

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Introduction 

To reach your target audience using inbound marketing boils down to content. Here’s inbound marketing, simplified:

You have to present the right content to the right audience via the right medium at the right time.

At the end of the day, you reach your target audience members when you “feed” them the types of content they are seeking either directly on search engines or indirectly by congregating in social media communities.

How do you do that though?

The practical, inbound..

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Introduction - how to define your buyer persona

When implementing an inbound marketing campaign, the first things you have to understand are your current and prospective customers' needs, behaviors, demographics, challenges, and motives. In other words, what is going to make these customers engage with your content. As we will elaborate, the best way to go about this is to map out your ideal customer personas and truly understand what their needs and challenges are. Here is how to define..

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