B2B Marketing Blog

Introduction - how to define your buyer persona

When implementing an inbound marketing campaign, the first things you have to understand are your current and prospective customers' needs, behaviors, demographics, challenges, and motives. In other words, what is going to make these customers engage with your content. As we will elaborate, the best way to go about this is to map out your ideal customer personas and truly understand what their needs and challenges are. Here is how to define..

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