B2B Marketing Blog

Introduction

Over the last decade, almost every marketer pondered with the idea of which type of media: owned, paid or earned media -  is the most essential marketing tool. The question of whether “earned media” is more valuable than traditional “paid media” isn’t always easy to answer.

With the decline in consumer attitudes toward sponsored ads in the past few years, the question as to which type of media is the most effective for lead Generation is more important than ever. While the idea..

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Introduction

"Coming together is a beginning, keeping together is a progress, working together is success" Henry Ford.

Well said Henry, but what is lead nurturing? 

Exactly that.

Lead nurturing is the process of building a relationship with your prospects at every stage of their buyer's journey.

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Introduction to high quality B2B leads

Here is a fact: 94% of B2B buyers conduct at least some form of research online prior to making a purchasing decision. This essentially means that acquiring leads online is one of the best ways to increase the sales of any B2B company. However, not all leads are created equal and should be treated the same way.

Now, even though B2B companies realize the opportunity lying in generating leads online, most of them forget the most important thing: B2B is..

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