B2B marketers are obsessed with measuring metrics.

Hi John,

My company does awesome stuff. There’s a good chance you need us. Would you be free to speak Monday morning?

Best,Shoshi

Before coming to Bold Digital, this was pretty much what my go-to cold outreach looked like. If your first touch sales emails look something like this (even if it’s the beginning of an automated drip), we’ve got a problem.

Just because you've done a good job showing up in SERPs and a person visited your website does not mean that person is ready to buy anything from you. At least not yet. Trying to sell and survive in a B2B world is not a sprint, but a marathon, and having them come to your page and consume some of the content there is literally just a step in the right direction. It is a long-term game that requires building trust and nurturing a relationship with prospects. (visitors who were never potential..

If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.

This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..

Introduction

Over the last decade, almost every marketer pondered with the idea of which type of media: owned, paid or earned media -  is the most essential marketing tool. The question of whether “earned media” is more valuable than traditional “paid media” isn’t always easy to answer.

With the decline in consumer attitudes toward sponsored ads in the past few years, the question as to which type of media is the most effective for lead Generation is more important than ever. While the idea of..

Introduction to lead nurturing

"Coming together is a beginning, keeping together is a progress, working together is success" Henry Ford.

Well said Henry, but what is lead nurturing? 

Exactly that.

Lead nurturing is the process of building a relationship with your prospects at every stage of their buyer's journey.

Introduction to high quality B2B leads

Here is a fact: 94% of B2B buyers conduct at least some form of research online prior to making a purchasing decision. This essentially means that acquiring leads online is one of the best ways to increase the sales of any B2B company. However, not all leads are created equal and should be treated the same way.

Now, even though B2B companies realize the opportunity lying in generating leads online, most of them forget the most important thing: B2B is..