B2B Marketing Blog

 

It's the second year in a row that we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape over the last year.

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A couple of weeks ago I had the pleasure to go to one of Israel's largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.

Lucky for me, Jim must have foreseen that look in my eyes and the..

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Over the past few months, we've teamed up with competitive intelligence and lead generation provider SimilarTech to conduct research on the trends that shaped the marketing automation landscape in 2016.

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Introduction 

Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..

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Introduction - reduce your churn rate

An incoming lead is an important milestone in the buyer's journey. You probably know where and when that journey begins but are you in control of when it ends? Are you focusing on nurturing your leads and forgetting to nurture your customers? Consider this - if your churn rate is higher than your growth rate, you're lying to yourself and essentially generating income from new customers and then flushing it down the drain by overlooking customer..

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Introduction - Is HubSpot worth it?

A common misconception that many businesses have with HubSpot is that “it simply doesn’t do it”. They say they use the tool and still can’t see the promised (or desired) ROI, which leads to frustration and even more problems than before.

The truth is though that those businesses that don’t see HubSpot ROI are in one of those two boats:

  1. Their business doesn’t need HubSpot
  2. They aren’t using it properly, they just think they are.

Not every business in the..

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Introduction - Time is of the essence

The number one resource for digital marketing is always the same – time. If businesses had unlimited time to nurture their leads (assuming the leads are of high quality and businesses know their job well), they would eventually close them into paying customers without worrying about deadlines or meeting sales quotas.

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Introduction

In the previous posts we covered the basics of marketing automation, learned the best tools to use and looked into lead generation and lead scoring. In this post we will cover lead nurturing and website analytics which are the final two key elements of marketing automation.

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Introduction - Lead Scoring in Marketing Automation

In the previous post we covered what marketing automation is, and some of the best tools to use. In this post we will cover lead generation and lead scoring which are some of the key elements of marketing automation.

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