A couple of weeks ago I had the pleasure to go to one of Israel's largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.
Lucky for me, Jim must have foreseen that look in my eyes and the..Read More
Staying ahead of the game and finding solutions that support your marketing strategy can get challenging. Some solutions might seem an overkill, while others may seem superficial. Breaking down what you identify as a need and finding the ultimate solution/s can make or break your Inbound Marketing strategy. There is no conclusive answer, it sums down to your business goals and overall marketing strategy. Here's how to identify whether you need a marketing automation..Read More
An incoming lead is an important milestone in the buyer's journey. You probably know where and when that journey begins but are you in control of when it ends? Are you focusing on nurturing your leads and forgetting to nurture your customers? Consider this - if your churn rate is higher than your growth rate, you're lying to yourself and essentially generating income from new customers and then flushing it down the drain by overlooking customer..Read More
A common misconception that many businesses have with HubSpot is that “it simply doesn’t do it”. They say they use the tool and still can’t see the promised (or desired) ROI, which leads to frustration and even more problems than before.
The truth is though that those businesses that don’t see HubSpot ROI are in one of those two boats:
Not every business in the..Read More
The number one resource for digital marketing is always the same – time. If businesses had unlimited time to nurture their leads (assuming the leads are of high quality and businesses know their job well), they would eventually close them into paying customers without worrying about deadlines or meeting sales quotas.Read More
In the previous post we covered what marketing automation is, and some of the best tools to use. In this
Over the past several years, marketing automation (MA) has seen a huge increase in usability all over the world. In fact, the adoption of MA has increased almost 11 times just from 2011-2014. In 2016, on average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – Emailmonday “.
If you're not sure what marketing automation is, but have been too embarrassed to ask, this post will..Read More