Not all marketing efforts can be measured accurately (SEO for example can get very challenging to measure). PPC is great in the sense that it enables very precise (though sometimes complicated) measurments.
As with every aspect of digital marketing reporting, the purpose of a PPC report is to inform you on whether your marketing efforts are helping to achieve your goals. If not, your campaigns need to be realigned to do just that. Don't let yourself get distracted by..Read More
This is a fairly common question asked by lots of businesses. Every business has a limited amount of resources (human, cash, time) and needs to utilize those as efficiently as possible.
The truth is that both methods have their ups and downs: there is no single right answer here, just like pretty much anything else concerning marketing. It depends on your business, budget, target group, website content, design, short term and long term goals, company vision and a few dozens..Read More