Just last week, HubSpot published their annual State of Inbound global report. As a researcher at heart myself, I spent a fair amount of time gushing over the stats and content over the past few days; trying to make sense of where Marketing and Sales stand and their developing trends.Read More
"A recent survey of 1,200 CEO’s indicated that nearly 70% had lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns." Don't be that kind of CMO!Read More
Not all marketing efforts can be measured accurately (SEO for example can get very challenging to measure). PPC is great in the sense that it enables very precise (though sometimes complicated) measurments.
As with every aspect of digital marketing reporting, the purpose of a PPC report is to inform you on whether your marketing efforts are helping to achieve your goals. If not, your campaigns need to be realigned to do just that. Don't let yourself get distracted by..Read More
From the moment digital advertising entered the arena, it was obvious that it's a game changer. Finally a cost-effectiveness method in which you can actually measure the impact of every dollar spent - no more excuses.
Measuring methods have been changing constantly in order to adapt to marketers' evolving needs and understanding. At first, impressions were mostly measured, a little later on clicks following by the rate between the two.
A Campaign used to be..Read More
Harnessing and making good use of data has become essential in the last couple of years. In fact, many businesses will describe data as the underlying engine of their business objective. What they say is that anyone who can harness the data that is relevant to the core of their business will succeed in driving the business forward.
Google Analytics has been constantly providing all the tools necessary for businesses to gain Analytics 360 insight about their website..Read More