A Bold Blog

Introduction

Not all marketing efforts can be measured accurately (SEO for example can get very challenging to measure). PPC is great in the sense that it enables very precise (though sometimes complicated) measurments. 

As with every aspect of digital marketing reporting, the purpose of a PPC report is to inform you on whether your marketing efforts are helping to achieve your goals. If not, your campaigns need to be realigned to do just that. Don't let yourself get distracted by..

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Introduction

From the moment digital advertising entered the arena, it was obvious that it's a game changer. Finally a cost-effectivenes method in which you can actually measure the impact of every dollar spent - no more excuses. 

Measuring methods have been changing constantly in order to adapt to marketers' evolving needs and understanding. At first, impressions were mostly measured, a little later on clicks following by the rate between the two.

A Campaign used to be..

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Introduction

Harnessing and making good use of data has become essential in the last couple of years. In fact, many businesses will describe data as the underlying engine of their business objective. What they say is that anyone who can harness the data that is relevant to the core of their business will succeed in driving the business forward.

Google Analytics has been constantly providing all the tools necessary for businesses to gain Analytics 360 insight about their website..

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