If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. Every person who looks like they're not interested, or even - god forbid - say something negative about their product, company or service, is considered to be the root of evil, or - in the ever so polite corporate jargon - a crisis.
This usually comes from misunderstanding what "target audience" means. Politicians, by the way, understand..Read More
When implementing an Inbound Marketing strategy, a dilemma arises when to pick up the phone/keyboard and reach out to an Inbound lead.Read More
Selling services or products to another business can be frustrating. You need to deal with endless rejections, cold shoulders and being flat out ignored. Your target customers are busy doing their job and they don't want to be interrupted. This post will help you recalculate your route to closing B2B sales.Read More
It's not uncommon for a business to get excited about a new lead and to spend time on what will eventually turn out to be a waste of time. Identifying the right b2b leads at an early stage of your sales process can improve your entire company's performance.
On the one hand, it is crucial to not waste time on clearly irrelevant b2b leads, and on the other, it's important to not miss out on opportunities for lack of understanding the state of mind of your prospects - some lead..Read More
If your main sales processes are based on cold calling and generic pitches, you're not alone. Yet I'm guessing sales have not been performing as well as they used to. The reason is that traditional sales have shifted from being seller centric to buyer centric.
Nowadays, 60% of a buyer's purchase decisions are made before even talking to a sales rep.
It might be a good idea to keep up with your customer's buying habits by adopting an inbound sales strategy. This post will teach..Read More
It is not a secret that getting sales and marketing collaboration around common goals is a big challenge for most organizations. The process of getting them to cooperate is called "smarketing". It might be difficult but it's worth it. In fact, companies with a strong collaboration between sales and marketing get 20% more annual revenue growth. In this post we will teach you how to set the stage for smarketing in order to improve your overall..Read More
According Hubspot: lead nurturing is the process of building relationships with prospects with the goal of earning their business when they are ready.
As with any relationship, a relationship with your prospective clients requires building trust. Getting your sales team to cold call a stranger who has not yet been properly acquainted with your company and does not yet trust you, is a good way to ruin a potential sale. In fact, statistically speaking, 73% of B2B leads are not..Read More
"Coming together is a beginning, keeping together is a progress, working together is success" Henry Ford.
Well said Henry, but what is lead nurturing?
Lead nurturing is the process of building a relationship with your prospects at every stage of their buyer's journey.Read More