Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled out, you could have various pieces of information for each contact such as their name, email, company name, or job title.Read More
High-quality, informative content is one of the most important success factors in B2B marketing.
In fact, research shows that 89% of B2B marketers are using content as a main channel in their marketing strategy. With that said, just 19% rate their organization’s efforts as successful and only 41% are clear on what an effective or successful content marketing strategy even looks like.
Though there is indeed an impressive growth in the use of content as an essential tool in..Read More
For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy.
For those reasons,..Read More
A healthy backlinks profile is an essential part of your brand’s SEO strategy.
All too often, many companies find themselves frustrated when they are obtaining backlinks according to plan, but failing to get traction in search results.
Though the guidelines for websites in all shapes and sizes remain, the perfect backlinks profile is different for every single site. What makes for a perfect backlink profile for a small blog won’t work for a B2B website. A popular DIY blog can’t..Read More
Discovering your business has a bad search result associated with it, is a business owner's worst nightmare. All of the hard work you’ve put into ensuring your customers are satisfied with your product or service, may be thrown out the window as a result of one review which found it’s way to the top of your branded Search Engine Results Page (aka SERP).
If you notice a bad review, slanderous remarks, or other negative content showing up at the top of your branded search results,..Read More
Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"
Inbound links, aka backlinks, are the links to your website or blog that are placed on another website. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound link to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and reasonable anchor texts (the text that is..Read More
A lot of SEO practitioners say that generating good SEO results requires a combination of voodoo, black magic and a load of experience. As it happens, reporting on voodoo is a bit of a problem, resulting in reports that are unreadable. On the one hand SEO is a slow developing process, on the other, search engines are evolving their algorithms constantly, making reporting clear metrics a bigger challange than other measurable marketing efforts.
As with all digital marketing..Read More
Writing remarkable content is an important element when striving to generate inbound leads. However, publishing content without optimizing it will not help you get found and show up in SERPS (search engine result pages). Just as tipping a waiter when they're not looking will not get you very far, don't let all your good content intentions remain in your website drawer. Don't write for search engines, write for people, but make sure that those people will find your content and..Read More