B2B Marketing Blog

Introduction - Taking Your Data Enrichment Strategy to the Next level

Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled out, you could have various pieces of information for each contact such as their name, email, company name, or job title.

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Introduction - The 7 simple SEO mistakes

High-quality, informative content is one of the most important success factors in B2B marketing. 

In fact, research shows that 89% of B2B marketers are using content as a main channel in their marketing strategy. With that said, just 19% rate their organization’s efforts as successful and only 41% are clear on what an effective or successful content marketing strategy even looks like. 

Though there is indeed an impressive growth in the use of content as..

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Introduction - Google AdWords For B2B

For B2B companies, campaigning on Google AdWords can often be a grueling and unrewarding experience. The process is different compared to B2C for a number of reasons. Perhaps the main difference is that business-to-business relationships are ongoing, require trust and the sales process generally takes longer than business-to-consumer relationships. Also, the B2B decision-making process often takes place on multiple levels within the company’s hierarchy. 


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Introduction - analyze your backlinks profile

A healthy backlinks profile is an essential part of your brand’s SEO strategy.

All too often, many companies find themselves frustrated when they are obtaining backlinks according to plan, but failing to get traction in search results.

Though the guidelines for websites in all shapes and sizes remain, the perfect backlinks profile is different for every single site. What makes for a perfect backlink profile for a small blog won’t work for a B2B..

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Introduction - remove unwanted results from Google

Discovering your business has a bad search result associated with it, is a business owner's worst nightmare. All of the hard work you’ve put into ensuring your customers are satisfied with your product or service, may be thrown out the window as a result of one review which found it’s way to the top of your branded Search Engine Results Page (aka SERP).

If you notice a bad review, slanderous remarks, or other negative content showing up at the..

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Sooner or later, every CEO/CMO of a B2B Company ask themselves "should I even bother with this SEO crap? Is it really worth the time, efforts and budget allocation?"

I've heard many forms of this, dozens of times, from brilliant and successful people on many occasions. It's always brought a big smile to my face. Not because I decried them, god forbid. But it proved to me how SEO has and still is perceived incorrectly by many business owners. Let me explain why B2B SEO is worth..
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Introduction to Inbound Link Building

Building inbound links, aka backlinks, represents the process through which another website links to your website or blog. Literally, they are the links on other websites that lead and direct users to your own blog. The amount of inbound links to a website has a significant influence on the website's SEO ranking. However, we're playing a game of quality here, so the links you generate need to be from relevant, high authoritative websites with natural and..

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Introduction - SEO Reporting

A lot of SEO practitioners say that generating good SEO results requires a combination of voodoo, black magic and a load of experience. As it happens, reporting on voodoo is a bit of a problem, resulting in reports that are unreadable. On the one hand SEO is a slow developing process, on the other, search engines are evolving their algorithms constantly, making reporting clear metrics a bigger challange than other measurable marketing efforts. 

As with all digital..

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