Introduction - onsite SEO optimization

Writing remarkable content is an important element when striving to generate inbound leads. However, publishing content without optimizing it will not help you get found and show up in SERPS (search engine result pages). Just as tipping a waiter when they're not looking will not get you very far, don't let all your good content intentions remain in your website drawer. Don't write for search engines, write for people, but make sure that those people..

Introduction - the unclear question

The topic of using sub folders vs sub domains has been hot for quite some time now, and still, to this day, it’s pretty unclear what impact exactly does your choice have on SEO.

Introduction - Attribution Modeling

In the last two posts, I tried to explain the basic concept of Attribution Modeling and how to use Google Analytics to create custom Attribution Models. The previous two stages are relatively quite easy to execute. This last part is the point things get a bit trickier. If you are not yet clear on the concept of Attribution Modeling, make sure to go back and read the two previous parts of this series. To proceed reading without doing that will honestly be a..

Introduction 

On my last post, I shed a light on the role, importance and kinds of attribution models by giving examples and elaborating on the logic behind each model. In the second post in this series, I am going to share how to apply and compare different attribution models by using Google Analytics.Before you head on to read this post, make sure you read my previous post in the series: Overview of Attribution Modeling

Introduction 

We now live in a digital age where users visit several sites by means of various devices while going through their buying journey. Your website is not different, users will visit your website a number of times before completing a transaction or providing their credentials and turning into a lead. You have to track their shopping behavior, know which marketing channels and marketing campaigns have the most impact on their behavior and what products and services they are most..

Introduction

You may not be aware, but by overlooking offline conversions you are decreasing your ability to scale your advertising. In this post I'll teach you how to easily step up your auditing and start measuring those tricky offline conversions.

Let's take a step back and clarify what an offline conversion is. Basically it's any sale that is made offline by a sales person by phone or meeting as opposed to a sale that takes place online (i.e in eCommerce or SaaS websites.

Implementing..

Introduction

Whether you manage your Adwords efforts in-house or outsource them to an agency, knowing how to audit the performance of the campaigns is critical. It's easy to get dazzled and even mislead if you do not align your campaign KPIs with your business objectives.

Make sure to evaluate how effective your Adwords efforts are in achieving your key business objectives by setting clear and relevant KPIs. The metrics should reflect what you would like to measure. When your campaign is..

Introduction 

This is a fairly common question asked by lots of businesses. Every business has a limited amount of resources (human, cash, time) and needs to utilize those as efficiently as possible.

The truth is that both methods have their ups and downs: there is no single right answer here, just like pretty much anything else concerning marketing. It depends on your business, budget, target group, website content, design, short term and long term goals, company vision and a few dozens of..